Canadian Magazine Industry News
30 March 2010, TORONTO
Totem celebrates rebranding with launch party
Totem, formerly known as Redwood Communications, celebrated its new name and identity recently in Toronto.
At the launch, president and CEO Eric Schneider said the company renamed simply because it had to. Redwood was purchased by Transcontinental in the fall of 2008 and as part of the deal it had 18 months to change the name, because former owner Omnicom still had rights to it.
The renaming process gave the company an opportunity to think about what the company had become, said Schneider and pick a name that represented its growth. “It gave us the unbelievable opportunity to contemporize the business,” he said. “It has allowed us to create brand revenue and opportunities for the future. We are no longer just creating publications, but brand stories.”
Totem will remain at its downtown Toronto location, said Schneider. The company creates custom publications and websites for clients including Procter & Gamble, The Home Depot and CAA.
For more on the design behind the new Totem logo, visit our sister site Designedgecanada.com.
![]() |
Eric Schneider, Totem president & CEO, Isabelle Marcoux, Transcontinental Inc. vice chair of the Board and vice president, corporate development, Phillip Crawley, The Globe and Mail publisher and CEO, Joseph Barbieri Totem SVP marketing and business development
|
At the launch, president and CEO Eric Schneider said the company renamed simply because it had to. Redwood was purchased by Transcontinental in the fall of 2008 and as part of the deal it had 18 months to change the name, because former owner Omnicom still had rights to it.
The renaming process gave the company an opportunity to think about what the company had become, said Schneider and pick a name that represented its growth. “It gave us the unbelievable opportunity to contemporize the business,” he said. “It has allowed us to create brand revenue and opportunities for the future. We are no longer just creating publications, but brand stories.”
Totem will remain at its downtown Toronto location, said Schneider. The company creates custom publications and websites for clients including Procter & Gamble, The Home Depot and CAA.
For more on the design behind the new Totem logo, visit our sister site Designedgecanada.com.
— Val Maloney
Comments (0) Post a Comment
Most Recent News Comment
![]() |
|
Jaded says: | |
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another.... |
Most Recent Blog Comment
![]() |
|
Marty Seto says: | |
Make Sure you Enter the COPAs this year. We have a FREE Covid-19 News category that is free to enter... |
Most Read Stories
Special Reports
Masthead Web Edition Archives
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023