Canadian Magazine Industry News
26 February 2010, TORONTO
Best of the Web, Feb 20-26
Reader’s Digest Association Emerges from Chapter 11 [Folio]:
After six months restructuring its debt through a pre-packaged bankruptcy, Folio reports that Reader’s Digest has officially emerged from Chapter 11 protection.
Publishers: Triumph From Within the Belly of the Content Beast! [Ad Age]:
Ad Age reports on two successful examples of monetizing content, though not necessarily selling it.
More Than Half of B2B Magazine Subscribers Prefer Print [Print in the Mix]:
This study from Print in the Mix, says according to Signet Research, more than half of subscribers to B2B magazines say print-only is their preferred format.
App for That: Magazines Forge New Vision of Digital Future [Ad Age]:
Ad Age reports that publishers may have found a way to get consumers to pay for content again, through app “stores”.
Despite Small Numbers, Magazines Are Big on Bar Codes [Ad Age]:
Ad Age reports that despite low user numbers, magazines continue to add interactive bar codes and icons because of the active level of engagement they create.
After six months restructuring its debt through a pre-packaged bankruptcy, Folio reports that Reader’s Digest has officially emerged from Chapter 11 protection.
Publishers: Triumph From Within the Belly of the Content Beast! [Ad Age]:
Ad Age reports on two successful examples of monetizing content, though not necessarily selling it.
More Than Half of B2B Magazine Subscribers Prefer Print [Print in the Mix]:
This study from Print in the Mix, says according to Signet Research, more than half of subscribers to B2B magazines say print-only is their preferred format.
App for That: Magazines Forge New Vision of Digital Future [Ad Age]:
Ad Age reports that publishers may have found a way to get consumers to pay for content again, through app “stores”.
Despite Small Numbers, Magazines Are Big on Bar Codes [Ad Age]:
Ad Age reports that despite low user numbers, magazines continue to add interactive bar codes and icons because of the active level of engagement they create.
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