Canadian Magazine Industry News
25 January 2010,     TORONTO
Periodical Marketers of Canada launch magazine study
TORONTO—Whether Canadian magazines sell more when grouped together is the focus of a feasibility study being conducted by the Periodical Marketers of Canada and International News stores in three downtown Toronto locations.

“For many years there has been a debate and discussion around whether Canadian titles sell best when displayed in a dedicated space for Canadian product or under different categories,” says PMC executive director Ray Argyle. The test groups together all 70 Canadian titles that International News carries and compare sales results with those of last year for the same three-month period when they were grouped by category.

The results of the study will be released by the end of May, says Argyle, and the test is being conducted at International News locations at the Richmond Adelaide Centre, Sun Life Building, and Commerce Court in downtown Toronto.

— Staff
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