Canadian Magazine Industry News
24 November 2009,     TORONTO
Motivated magazine launches with Don Cherry cover
Launching nationwide at the end of the month, Motivated magazine is a quarterly magazine that aims to inspire readers not only in business but in life.

Targeted at readers aged 35-55 with some business savvy, the launch issue has 72-pages with 18 of those being advertising, said vice president sales and marketing Heidi Lyon. “We are hoping to find a balance in advertising between more business-oriented companies such as rental cars, hotels and travel and ads that focus on self-improvement,” she said.

Each issue of the magazine will have a binding theme, said Lyon. The theme for
Motivated magazine's launch issue
Motivated's launch issue
the launch issue is passion and features articles from Deepak Chopra and Silken Laumann who have both made a commitment to write in future issues.

The idea for the magazine, which is being sold nationally in Chapters, Indigo and Coles as well as Loblaws and airports and has a cover price of $5.95, is the dream of publisher Shevaun Voisin, said Lyon.

Operating with paid and controlled circulation, Lyon said the magazine is hoping for 40,000 copies of the next issue to be ordered by their distributor, Disticor. “I would like to have 25,000 subscribers by the time the next issue comes out,” she said. “The magazine has taken on a life of its own and grown more quickly than anyone has been prepared for. So although we have sales numbers I am going to try and beat them because everything has worked out positively so far.”

— Val Maloney
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