It was 16 years ago that Michael Brooke launched Concrete Wave, a magazine dedicated to longboarding. Yesterday he launched his new venture Untapped Magazine, dedicated to helping people find their flow. It was only fitting that the launch party took place the Rest Nest Float Club in Yorkville, a provider of float therapy.

So what is flow? According to Brooke its when you lose track of time, you’re “in the zone,” loving life and completely filled with joy. In Brooke’s editorial for the first issue he quoted Dr. Mihaly Csikszentmihalyi, who has been researching flow for 40 years, from an interview in Wired Magazine:  “Every action, movement, and thought flows inevitably from the previous one, like playing jazz. Your whole being is involved, and you’re using your skills to the utmost.”

For Brooke, the transition from a longboarding publication, to one on flow was only natural.

“I have found my flow in publishing a magazine on skateboarding, but I’ve equally found even greater flow in documenting how other people find their flow, and furthermore I found true happiness in bringing people together to help facilitate even more flow,” Brooke said. “So in a sense it’s a connection, within a connection, within a connection.”

The magazine plans to give artists, authors, and businesses the opportunity to be a part of the publication in their own way.

“The magazine is completely franchisable and customizable, so we sell a franchise to a group of people, or a person who is interested in spreading ideas through Untapped,” he said. “We will offer the inside front cover, the inside back cover and the back cover, which they can sell. We’ll also work with them if they want to customize the front cover. Essentially the guts of the magazine will remain Untapped, but that can also be customizable through eight or 16 page inserts. I’m opening up a bed and breakfast, but you can also cook your own dinner in there if you want.”

To get more specific:



The first issue of Untapped includes articles on the creators of Flipd, an app to help the digitally addicted, digitally detox; artist Chris Dyer; the nanoleaf, a lightbulb that claims to last for 27 years, and Midsummer’s Dream, the Hamilton peace festival. 

Brooke said he has more initiatives in the works, including a potential Untapped festival and exposition. Untapped Magazine will be published quarterly. There will be 5,000 free copies of each issue distributed to local shops, events and art galleries.

Contact Michael Brooke and his team for more information.