Canadian Magazine Industry News
20 July 2012,     TORONTO
Toronto Life magazine website breaks traffic records
Ok, so it might be a slow news day in the magazine world. But here's something... Toronto Life's online advertisers are no doubt happy today as "juicy" web content helped the magazine's site reach record traffic numbers yesterday.

St. Joseph Media (TL's owner) noted a spot about Doug Gilmour's house for sale, along with a number of photo galleries (referred to as Party Pages) including coverage of the The Dark Knight Rises premiere drove yesterday's numbers to 299,000 page views, with 48,000 visitors for the day (35,000 unique).

Toronto Life drove numbers thanks to help from Batman
Toronto Life drove numbers thanks to help from Batman

Toronto Life
didn't offer the previous record numbers.

There was some social media hype about the high traffic numbers yesterday, as a Toronto editor Kevin Naulls (@kevinjn) bragged about the achievement through Twitter. "Best day in @toronto_life [dot com] history. Calling it," he wrote.

Dmitry Beniaminov, a web producer at St. Joseph (@beniaminov) responded to Naulls's tweet with: "Confirmed. Records broken. Servers intact. Stories read. Sponsors happy."
— Jeff Hayward
Story Tools
Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Marty Seto says:
Make Sure you Enter the COPAs this year. We have a FREE Covid-19 News category that is free to enter...
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports