And yet the senior levels remain secure. When will someone realize the people making the decisions have no idea of how to successfully run a media company? Cutting staff, which of course impacts morale, cutting back on investment in the product, which results in a weaker product is NOT the way to maintain and grow!

Anon 11 - Let's not be naive, ad revenue has a direct impact on the financial health of every magazine, CB included. To suggest otherwise would not only be inaccurate, but completely foolish.

To answer your question, no I don't start rumours. That's not my style. But I do find it ironic that a magazine that seems to thrive on the failure of Canadian businesses (see extensive article on Target in CB's current issue ... and who can forget the CB cover from a year or so ago with Blackberry in a coffin?) should find itself lacking in ad revenue.

Finally ... um .... I'm not a guy. Never assume, grasshopper, because when you do ... well, you hopefully know the rest :-)

There was at least one cut in Publishing today.

Jaded 10, how quaint to equate the financial health of a magazine with its print advertising page count. Are you the same guy who started the whole "CB is closing" rumour?

Current issue of Canadian Business has precisely 3.5 pages of revenue ads.

Rogers hasn't even begun cutting jobs. Just watch.

No more b2b publications in print at Rogers by year end? Competitors rejoice.

It would be interesting to learn of the number of people stripped out Rogers over the past 10 years. It seems like endless announcements to me, and I can't understand how anything can get done. Was Rogers really that over-inflated with staff and there were 6 people doing one person's job?

Rogers Communications: $1.38 billion profit in 2015, slightly higher than 2014. Media division's portion of profit was $172 million on the year, 31 percent higher than 2014.

Not surprised. The slow death-spiral of publishing and media continues in Canada and the Untied States. Rogers follows the direction of other media companies: cut staff, diminish the editorial quality of prints and online properties by letting go of writers and editors, only to watch its fortunes continue to spiral out downward. Soon a Rogers 4.0 plan will be announced with more cuts and possibly closing of various properties, then followed shortly after by a Rogers 5.0 plan and then a Rogers 6.0 plan etc. The final plan will be Rogers becoming nothing more than a service to republish corporate press releases and retweeting of celebrity pictures between endless broadcasts of sports television.

How many have been let go from the publishing company over the last five years? Is there end in sight?

You are making a fortune on the back of a company that thinks service is being billed. Strange how you are trying to get an extra $8 from all the subscribers, as you claim it's necessary to make the company work for the subscribers. More like for the share holders

It will be a long week or so for those working in media. ..shouldn't they cut first then announce

They can't use words like regrettable and difficult when this seems to happen every year. Sometimes even during a six month span. Continually cannibalizing your own company to justify a higher profit margin will eventually catch up to them.

Rogers Media's annual report: Some changes a-comin' blah blah blah Difficult decision blah blah blah Position us for continued success blah blah blah Won't touch the Blue Jays blah blah blah.