Canadian Magazine Industry News
14 March 2016,     MONTREAL
Ricardo explores how Canada eats
Ricardo Media, publisher of Ricardo magazine, surveyed Canadians about their eating habits to better understand its readers. Developed in partnership with Léger Marketing, the study was conducted from coast to coast and involved 3,150 Canadians.
"Since the launch of our English magazine, we've been giving our audience rich and varied content covering everything to do with food," chef Ricardo Larrivée said. "For us, it was essential to continue to provide recipes and tips that truly reflect the needs of Canadian families. Thanks to this survey, we're that much closer to their everyday reality. The results also allow us to work in accordance with real-world facts and statistics, as well as keep up with the latest trends."

Some of the results include:
  • In 3/4  households, women are responsible for food purchases and prepare most of the suppers
  • 72 percent of Canadians have breakfast every morning
  • 2/3 families eat together 5 days out of 7—but 1/4 of them wish it could be more often
The survey results can be found in the latest issue of the magazine, on newsstands now. Readers can also explore the web portion of the survey online, as well as take part in the “ What type of foodie are you?” quiz.
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Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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