Canadian Magazine Industry News
24 July 2012,     TORONTO
ParentsCanada magazine strikes partnership with Kids' CBC
ParentsCanada (Aug-Sept)
ParentsCanada (Aug-Sept)
ParentsCanada magazine has struck a partnership with Kids’ CBC that involves cross-promotion and content sharing.

The partnership means that ParentsCanada will promote Kids’ CBC programming in its pages, and Kids’ CBC programming blocks will be sponsored by ParentsCanada, noted a release from the magazine.

The partnership also involves the "cross-promotion and integration of the partners’ digital properties". ParentsCanada will be providing some content for Kids’ CBC’s soon-to-launch CBC Parents website, and visitors to will be able to click through to for fun games and videos for their kids, noted the magazine.

Jane Bradley, ParentsCanada publisher, also hinted at bundled advertising programs between the two brands in the future.

In other news from the magazine: This Thursday, ParentsCanada magazine invites children at The Hospital for Sick Children (Sick Kids) to "test the must-have toys for the holiday season."

The magazine has gathered nearly 200 of the hottest toys and will transform an area at Sick Kids into "every child’s dream playroom". Kids will be invited to test the toys, provide feedback and keep them afterwards. The top ranked toys will be featured in ParentsCanada’s October Toy Guide issue.

ParentsCanada launched in 2007 and is published eight times a year by Family Communications in Toronto, which also publishes Today's Bride.
Story Tools
Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Lorene Shyba says:
Full of terrific information, Thanks!...
Special Reports
Masthead Web Edition Archives
More Archives