The State of Digital Seminar that is now part of the COPA Awards program will have a distinguished panel this year that will include Gah-Yee Won, Director, Global Digital Brand Strategy at Scotiabank, Taina Suomela the Toronto office General Manager of InBox Marketer a email marketing agency and Fawn Annan, President & CMO IT World Canada (ITWC) and content marketing services and technology publishing company with a 30 year history.

State of Digital Seminar Overview

Publishers will learn how to compete in the digital world. What digital wagon do they hitch a ride on? The digital landscape includes programmatic, search, social, content marketing, web display and email.  What are the needs of the reader and advertiser in this new environment? There are signs that readers are suffering from digital ad overload? What is the ad effectiveness of tv, radio, outdoor, newspaper and magazines versus digital which is better. What works and doesn’t work will be explored in this panel discussion with 3 marketers. Some of the issues to be explored include metrics, ad fraud, spyware, social and artificial intelligence for B2C and B2B markets

Moderator: Martin Seto, COPA Producer

Panelists

1. Gah-Yee Won, Scotiabank Director, Global Digital Brand Strategy 

2. Taina Suomela, InBox Marketer, General Manager

3. Fawn Annan, President & CMO IT World Canada (ITWC)

Date: Tuesday, Nov. 14

State of Digital Seminar: 4-6 pm EST

COPA Cocktail reception – 6-7:30pm (buffet food, cash bar)

COPA Awards Event – 7:30-10pm

Place: DoubleTree by Hilton Downtown, Toronto

CLICK HERE FOR TICKETS