Canadian Magazine Industry News
21 August 2012,     TORONTO
Masthead's Top 50 magazines list by revenue for 2011 released
The Canadian magazine industry "fashioned" a comeback in 2011, as shown in  Masthead’s newest ranking of Canada’s Top 50 Magazines by revenue for 2011.

Rogers' fashion title Flare posted the biggest revenue gain from 2010 at 19.5%. TC Media's Elle Quebec and Elle Canada also sewed up a great year with gains of 14.6% and 13.2% respectively, and Rogers' LouLou's French-language publication grew in revenue by 12%.

Rogers' Chatelaine retained its throne as the queen of Canadian magazines last year (as it did the year before), though posting a slight decline in overall estimated revenue.

The perennial giants including Canadian Living and Maclean's held strong, retaining their #2 and #3 positions on the list with only small revenue losses from the previous year.

We have some titles in this most recent Top 50 that weren't there the year before — namely Canadian Family, Outdoor Canada and Plaisirs de vivre. Familiar titles dropping from the Top 50 include Cineplex magazine and Harrowsmith Country Life, the latter which seems to have mysteriously vanished from the planet.

Total revenue for the Top 50 in 2011 amounts to $566,273,742 compared to $608,002,057 in 2010 — so yes, there's a 6.9% overall drop, but perhaps not as dramatic a drop as some might have anticipated. The numbers don't include digital sales.
To download the complete 2011 report in PDF form, click here.

Masthead’s Top 50 Magazines is sponsored by the Audit Bureau of Circulations.
— Jeff Hayward
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