Canadian Magazine Industry News
6 January 2016,     TORONTO, ON
Introducing the Industry Action Group
IAG Chair, Craig Sweetman
For the past nine months, the Industry Action Group, chaired by CRS Media’s Craig Sweetman, has held meetings to delve into topics concerning the magazine industry.

Currently at capacity with 14 members, the group has issued the following mission statement outlining their goals.



The Industry Action Group aims to:

Work as a unified entity to identify challenges and opportunities and to find creative and positive solutions, which create growth for today’s newsstand Industry. To facilitate communication of the consumer and business benefits of the reading category. We will work to move the industry forward by initiating positive changes and employing best practices while working to ensure that every participant in the newsstand supply chain can benefit.
 
The Industry Action Group consists of leaders within the industry from the publishing, wholesale agency, consulting, national distributor and industry association fields.
 
Members include:

Craig Sweetman,
owner of CRS Media
Jerry Lynch, president of IPDA
Glenn Morgan, president and CEO of CTC
Kevin Brannigan, VP of circulation at TNG
Barry Weir, VP & general manager of Metro News
Alex Cooper, VP circulation and strategic planning at HOUSE & Home Media
Mike Martin, director of category management at CMMI
Pat Strangis, director newsstand marketing at TVA
Mark Hamill, director circulation management team at Rogers Media
Annie Gabrielian, director of consumer marketing at St. Joseph’s Media
Mark Yelic, president and publisher of Outdoor Group Media
Anita Baldwinson, manager of retail services and marketing at TNG
Jay Annis, president of PBAA
Tom Worsley, general manager of RS2 Canada

For more information contact Sweetman at (647)341-3255 or at crsmedia@rogers.com

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