Sports Illustrated ( SI) and The Hockey News – are joining forces to launch a dynamic, multimedia experience for consumers across North America. To be launch this spring, covering the sport of hockey on a national and local level, across print, digital, video and audio. SI and The Hockey News will expand their offering to launch co-branded team sites for every NHL franchise, joining the more than 90 current local offerings from SI.
An emphasis on the national level, local insight, breaking news and daily video will highlight the joint agreement. Each will continue to publish their magazines while producing a co-branded digital experience living within SI.com. The Hockey News will continue to publish its digital offerings, which will now move over to the Maven technology platform, joining more than 300 other premier brands including History.com, Biography.com, Maxim and Ski Magazine.