Canadian Magazine Industry News
14 August 2012,     NORWALK, CT
Folio magazine puts a value on its digital content
Folio, which is essentially the American Masthead covering magazine industry news, has joined the groundswell of publications turning to charging for their online content.

In a statement today, Folio noted it is implementing a limited paid-access model for web content effective immediately.

Each month, visitors will be able to read eight stories on a complimentary basis with a reminder as they get closer to the eighth report.

After that, they'll be given the option of buying an annual subscription to for $69.95 or full access to the site on a monthly basis for $14.95.

"At the core of our decision was this: We felt that it's very important to place a clear value on our content, and to recognize the value that our best customers see in what we do," reads the statement. "Also, as a brand that covers the digital-media transformation, we seek to not just reflect what the industry is doing, but to lead it as well."

Folio said the initiative will also allow it to invest in its website "to significantly improve it over time. We'll be adding regular multimedia features, more voices, more connectivity and more content."
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Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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