Canadian Publishing Industry News
13 July 2021, TORONTO
Fashion now has Flare
Four years ago, Flare stopped printing and pivoted to building a strong online audience with a stronger focus on culture – political explainers, relationship issues or recaps of the latest Bachelor drama. Last year, Fashion also transformed from a traditional women’s magazine to a fashion and beauty brand for all ages, sizes, genders, ethnicities and orientations.
Flare began as Miss Chatelaine in 1964 as a spin-off of Chatelaine and targeted teenage girls with school fashions and dating and etiquette tips. As content shifter, it was rebranded Flare in1979. Toronto Life began publishing fashion supplements and in 1977, Toronto Life Fashion became its own brand. The “Toronto Life” was slowly dropped from the title.
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