Canadian Publishing Industry News
13 July 2021,     TORONTO
Fashion now has Flare
St. Joseph Media is merging Fashion and Flare to “bring you all things fashion and beauty plus the hot takes on all the big topics that matter,” according to a company release.
            Four years ago, Flare stopped printing and pivoted to building a strong online audience with a stronger focus on culture – political explainers, relationship issues or recaps of the latest Bachelor drama. Last year, Fashion also transformed from a traditional women’s magazine to a fashion and beauty brand for all ages, sizes, genders, ethnicities and orientations.
With both brands evolving in different directions, it became clear that they could be perfect partners, says the publisher. Flare is now on the Fashion navigation bar.
          Flare began as Miss Chatelaine in 1964 as a spin-off of Chatelaine and targeted teenage girls with school fashions and dating and etiquette tips. As content shifter, it was rebranded Flare in1979. Toronto Life began publishing fashion supplements and in 1977, Toronto Life Fashion became its own brand. The “Toronto Life” was slowly dropped from the title.