Canadian Magazine Industry News
21 May 2015, TORONTO
Exploring the strength of Canada’s magazine market
“While it is popular for media outlets to announce that “print is dead,” this is not the case whatsoever in Canada—2013 saw a steep increase in print magazine launches from 2012, making it the best year yet since the economic downturn of the recession in 2009.”
In a Talking New Media guest column, Amanda Raponi Hart, the information centre manager for Magazines Canada, has given an optimistic forecast of Canada’s magazine industry.
Among the highlights: Spill of U.S. magazines into Canada is lower than ever at 1.7% of total average issue circulation, Canadian magazine launches are on the rise, and 93% of students aged 18-24 still prefer to read print magazines.
Visit the website to read the column in full.
In a Talking New Media guest column, Amanda Raponi Hart, the information centre manager for Magazines Canada, has given an optimistic forecast of Canada’s magazine industry.
Among the highlights: Spill of U.S. magazines into Canada is lower than ever at 1.7% of total average issue circulation, Canadian magazine launches are on the rise, and 93% of students aged 18-24 still prefer to read print magazines.
Visit the website to read the column in full.
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I would love to see the research showing 93% of students 18-24 still prefer to read print magazine. I would think that the number that
actually read print magazines is much lower. I have two kids in that category and neither read print magazines.