Canadian Magazine Industry News
27 February 2013, TORONTO
Dogs in Canada and Dogs Annual returning, published by Globe and Mail
[*This story has been updated.] The Globe and Mail has announced a partnership with the Canadian Kennel Club (CKC) to resurrect Dogs Annual and Dogs in Canada magazines.
The titles, the CKC's only official publications, were shut down in 2011 after previous publisher Apex Publishing forecasted "no reasonable expectation of profit" moving forward. The 2012 Dogs Annual and the December 2011 issue of Dogs in Canada were the last editions put out by Apex Publishing.
The CKC issued a proposal request June last year seeking a new publishing partner. The Globe and Mail won the the contract with a plan to refresh the magazine through "innovations in production, development, design, print and circulation," according to a release.
"The Globe team will bring a fresh new lifestyle perspective to Canadian pet owners in Dogs Annual and will bring the credibility, authority and expertise of Globe journalism to the purebred aficionados who are loyal readers of Dogs in Canada," said Charlene Rooke, group editor of custom content at The Globe and Mail, in the release.
Rooke revealed to Masthead that Dogs in Canada will be undergoing some changes. While Dogs Annual will continue with a consumer focus and will be available on newsstands, Dogs in Canada will directly target the breeding industry and won't be found in stores.
"Dogs in Canada will become like a trade journal for CKC members, who are predominantly dog breeders or companies that supply to the purebred dog breeder community. It will become a somewhat smaller magazine," she said. Page count will be 24 an issue, whereas the previous version ran at 84 pages.
The masthead has not yet been finalized, but Rooke said a strong candidate is up for editor-in-chief duties. While she couldn't reveal any names, "it will be somebody who has a lot of authenticity in the dog show, dog breeder and dog training community; somebody who is a known name and is also well-known as a writer and editor of dog-related content," she said.
The Dogs in Canada/Dogs Annual brand has been around for over a century, launching as the Canadian Kennel Gazette in 1889.
The titles, the CKC's only official publications, were shut down in 2011 after previous publisher Apex Publishing forecasted "no reasonable expectation of profit" moving forward. The 2012 Dogs Annual and the December 2011 issue of Dogs in Canada were the last editions put out by Apex Publishing.
The CKC issued a proposal request June last year seeking a new publishing partner. The Globe and Mail won the the contract with a plan to refresh the magazine through "innovations in production, development, design, print and circulation," according to a release.
"The Globe team will bring a fresh new lifestyle perspective to Canadian pet owners in Dogs Annual and will bring the credibility, authority and expertise of Globe journalism to the purebred aficionados who are loyal readers of Dogs in Canada," said Charlene Rooke, group editor of custom content at The Globe and Mail, in the release.
Rooke revealed to Masthead that Dogs in Canada will be undergoing some changes. While Dogs Annual will continue with a consumer focus and will be available on newsstands, Dogs in Canada will directly target the breeding industry and won't be found in stores.
"Dogs in Canada will become like a trade journal for CKC members, who are predominantly dog breeders or companies that supply to the purebred dog breeder community. It will become a somewhat smaller magazine," she said. Page count will be 24 an issue, whereas the previous version ran at 84 pages.
The masthead has not yet been finalized, but Rooke said a strong candidate is up for editor-in-chief duties. While she couldn't reveal any names, "it will be somebody who has a lot of authenticity in the dog show, dog breeder and dog training community; somebody who is a known name and is also well-known as a writer and editor of dog-related content," she said.
The Dogs in Canada/Dogs Annual brand has been around for over a century, launching as the Canadian Kennel Gazette in 1889.
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Oh, come on, a little levity, people! :)
Just watch.
This COULD work for CKC, and, I (we) should hope that it does. But, they'll need to ensure that their circulation strategy is well thought out, and properly positioned.
I've been running a publication with 75% of my circulation being distributed by a newspaper. My distribution costs have been reduced, and my delivery turnaround is better than ever.
Best of luck to CKC!
But the Globe will still have just as much trouble selling enough pages to cover the massive print bill for the Annual as Annex did. With respect to Charlene Rooke, the problem has never been credibility, authority or expertise - it has always been selling enough ads to cover the considerable hard costs. While it's great they're apparently bent on bringing in a credible editor, there's nothing here to suggest the Globe has done anything to address the core problem, which is insufficient revenues. Me thinks they're about to learn a hard lesson.