The latest Print Measurement Bureau (PMB) figures, the first release to fuse PMB/ComScore data to reflect both print and digital, shows online readership climbing.

According to the study, magazine websites representing 30 titles generated an incremental audience of 25%, a 15% rise from figures reported in 2010.

As digital rises, print falls. Most of the top 10 titles reported less print readers compared to the corresponding period last year. The only titles to increase readership are custom publications, Cineplex Magazine and CAA Magazine.

Reader's Digest remains at the top of the ranks with a readership of 4.87 million, down 6.6% from Spring 2013. Canadian Living (3.62 million, down 6.9%) and What's Cooking (3.52 million, down 1.8%) round out the top three. People suffered the biggest decline out of the top 10, losing approximately 4.9 million print readers.

The top three French magazines are Touring (1.24 million, up from 1.14 million), and Qu'est-ce qui mijote (1.21 million) and Coup de pouce (1.14 million), both consistent with previous numbers.

Average readership of the approximately 100 titles tracked by PMB is holding at 1.03 million, with readers spending an average of 44 minutes per issue.

Top 10 readership (in '000s):

	Spring 2014	Spring 2013	% change
Reader's Digest	4,869	5,215	(6.6)
Canadian Living	3,621	3,832	(6.9)
What's Cooking	3,520	3,583	(1.8)
Canadian Geographic	3,477	3,644	(4.6)
Chatelaine	2,945	3,164	(6.9)
Cineplex Magazine	2,839	2,702	5.1
People	2,833	3,324	(14.8)
CAA Magazine	2,614	2,554	2.3
Maclean's	2,283	2,411	(5.3)
Food & Drink	2,173	2,344	(7.3)