Canadian Magazine Industry News
15 June 2012, TORONTO
IT World Canada dropping print magazines
IT World Canada is shifting its focus to digital magazines and dropping its controlled-circulation business-to-business print products as of this month.
Fawn Annan, president and group publisher of IT World, confirmed it's the end of the line for the print versions of titles including Computerworld, CDN, CIO Canada and Direction Informatique.
"As far as I'm concerned it's our natural evolution," said Annan. "We made it clear for months that we're transitioning from a traditional print publisher to a multimedia information provider."
She said the "engagement on the digital publications is phenomenal" and that the platform allows videos, surveys and other interactive elements.
Computerworld has been available digitally for eight years, and a large number of its readers indicated they didn't want the print version anymore, according to Annan.
Because the titles are going to a tech-savvy audience, the switch entirely to digital works, she said. "We're in the right sector for this move."
Fawn Annan, president and group publisher of IT World, confirmed it's the end of the line for the print versions of titles including Computerworld, CDN, CIO Canada and Direction Informatique.
"As far as I'm concerned it's our natural evolution," said Annan. "We made it clear for months that we're transitioning from a traditional print publisher to a multimedia information provider."
She said the "engagement on the digital publications is phenomenal" and that the platform allows videos, surveys and other interactive elements.
Computerworld has been available digitally for eight years, and a large number of its readers indicated they didn't want the print version anymore, according to Annan.
Because the titles are going to a tech-savvy audience, the switch entirely to digital works, she said. "We're in the right sector for this move."
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