As expected, Ken Whyte has been chosen to replace the retiring Brian Segal as president of Canadian magazine giant Rogers Publishing.

Here is the Rogers memo from Whyte's boss, Keith Pelley, head of Rogers Media, of which Rogers Publishing is a division:

I am very pleased to announce the appointment of Ken Whyte as President of Rogers Publishing Limited effective September 1, 2011.

Ken succeeds Brian Segal who announced his plan to retire back in late April. Reporting to me, Ken will be an integral part of my Senior Leadership Team at Rogers Media. Ken will have overall responsibility for our RPL properties including both our consumer brands—such as Maclean's, Chatelaine, L‚actualité, Hello! Canada, and the soon to be launched Sportsnet magazine—and our leading business-to-business brands such as Marketing and the Medical Post franchises.

In addition, Ken will chair our recently assembled RMI Content Council and lead the integration of content across all our platforms.

Already having deep roots in Canadian journalism, Ken joined Rogers in early 2005 as Publisher and Editor-in-Chief of Maclean's magazine. After his first year on the job, Maclean's was named magazine of the year at the Canadian Magazine Awards and audited newsstand sales jumped more than 50 per cent. Ken has since then gone on to establish himself as a leading Canadian publishing and media executive.

After assuming the leadership role at several of our consumer publications, he was appointed Vice-President of Rogers Consumer Publishing in August 2010.  In January of this year, he was also given oversight of our category-leading French consumer publications as part of his appointment as Executive Vice-President of Consumer Publishing.

Ken's stellar content-savvy and business acumen make him the natural choice for the role. Please join me in congratulating Ken.
-Keith