Canadian Magazine Industry News
21 December 2010, TORONTO
Year end Q&A: The Kit
The Kit launched its online magazine in 2010 with a high-profile roster of editors. Publisher Giorgina Bigioni and associate publisher, content Doug Wallace tell Masthead their thoughts on 2010 and mantra for success in 2011.
Masthead: What has been the most exciting moment for Canadian magazines in 2010?
Giorgina Bigioni: The launch of the iPad.
Doug Wallace: When publishers FINALLY cottoned on to the fact that they had to actually pay attention to (i.e. retool and refinance) their digital products. It was like somebody flipped a switch.
MH: What is your mantra for success in 2011?
GB: Useful, informative, entertaining and beautiful content always!
DW: My personal mantra for 2011 is 'Just undo one more button!' (That's figurative, of course.) But for TheKit.ca, it's 'Traf-fic, traf-fic, traf-fic, traf-fic.’
Masthead wants your thoughts on Canadian magazines in 2010, tweet your answers to our year end questions @Mastheadmag or e-mail them to vmaloney@masthead.ca.
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Masthead: What has been the most exciting moment for Canadian magazines in 2010?
Giorgina Bigioni: The launch of the iPad.
Doug Wallace: When publishers FINALLY cottoned on to the fact that they had to actually pay attention to (i.e. retool and refinance) their digital products. It was like somebody flipped a switch.
MH: What is your mantra for success in 2011?
GB: Useful, informative, entertaining and beautiful content always!
DW: My personal mantra for 2011 is 'Just undo one more button!' (That's figurative, of course.) But for TheKit.ca, it's 'Traf-fic, traf-fic, traf-fic, traf-fic.’
Masthead wants your thoughts on Canadian magazines in 2010, tweet your answers to our year end questions @Mastheadmag or e-mail them to vmaloney@masthead.ca.
— V.M.
Comments (7) Post a Comment
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Jaded says: | |
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another.... |
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Make Sure you Enter the COPAs this year. We have a FREE Covid-19 News category that is free to enter... |
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