Transforming the magazine experience with Wired
[Adobe TV]:
Adobe and Wired magazine introduced a new digital magazine concept for tablet computers, including the omnipresent iPad in this popular video. For Canadian publisher reaction to the iPad, see the Masthead story by David Perri.

How a Pay Wall Could Impact Fulfillment [Folio]:
Publishers are once again turning to pay walls to resuscitate their bottom lines. This piece by Folio examines the “pain points” many experience during the process.

Monthly Magazine Ad Pages Drop Again, but Bright Spots Emerge [Advertising Age]:
U.S. monthly ad pages dropped 5.7% from the first quarter of 2009, according to reports from the Media Industry Newsletter in this Ad Age piece. But, optimism comes from that decline being the smallest drop in the last couple of years.

Custom Publishing Council renamed Custom Content Council [BtoB Media Business]:
The Custom Publishing Council renamed itself as the Custom Content Council Wednesday, according to BtoB Media Business. The change was made to reflect the importance of custom digital content.

Reader’s Digest Association to Emerge from Bankruptcy Within a Week [Folio]:
Six months after filing for pre-arranged bankruptcy protection, Folio reports that the Reader’s Digest Association and will emerge from Chapter 11 within a week.