“Canada’s source for sports, outdoor recreation, adventure and play”, Get Out There magazine has launched an iPhone application. Publisher Marissa Schroder describes the application as an extension of the magazines online database of events across the country. “It is a modification of our website database for the iPhone,” she says. “Users can search for any event they might be interested in.”


Schroder says it is also able to show the events where readers can pick up copies of the magazine in their race kits, a key method of distribution for the book.

The magazine decided to create the free application a couple of months ago after hearing skateboarding magazine Concrete Wave’s publisher Michael Brooke had launched one. “Our approach has always been to sell advertisers on the community more than just on a page of advertising,” says Schroder. “This was designed to broaden our audience further and connect with them in a unique way.”

A future extension of the application will allow advertisers to target searches such as mountain biking with an easily bypassed pop-up ad on the screen, says Schroder.

Get Out There’s application was designed by Ed Wong, Schroder’s longtime web designer. “It wasn’t difficult to design the app because event database was already on the site,” she says. “ The difficult part was building the database. That took years”

Schroder says she doesn’t have any expectations about the popularity of the release, but hopes to reach 1,0000 users. “Releasing the app is about being cutting edge, one of the first out of the gate to offer this to advertisers.”

Get Out There magazine is published bi-monthly by Get Out There Communications Inc. and has a controlled circulation of 80,000.