This edition brings an article from Folio on how to increase editorial ROI. Still at Folio a blog post on the hotly debated Demi Moore W cover. Alberta Magazines has a piece speaking with magazine and web consultant Lisa Manfield on how to engage readers and search engines. The New York Observer discusses Time Inc.’s plans to assemble an alliance of rival publishers and create a giant digital media group.  Back at Folio details on Playboy working on its business model in the hopes of becoming profitable again.

• Editorial ROI: Going from Good to Great [Folio]
• Digitally-Altered W Cover of Demi Moore Draws Fire [Folio]
•  Web words: engage readers and search engines with Lisa Manfield [Alberta Magazines]
• Time Inc.'s squires assembles team of rivals to harness digital media [New York Observer]
•Playboy Passes Core Business Duties to AMI [Folio]