This edition brings an article from Advertising Age on realtime searches, 10 things social media can't do, The New York Observer reporting on selling magazines piece by piece, Folio writing about what went wrong with Purpose Driven Connection, Advertising Age's Larry Dobrow's column on Men's Health and MediaPost on consumers being more willing to share brand information on social media than previously thought.

Advertising Age's Danny Sullivan explores real-time searches and just what exactly they are. Still at AdAge, a piece on what social media can't do —such as replace a marketing strategy. The New York Observer reports the latest on a magazine sales site hoping to do for publishing what iTunes did for music. Folio writes about what went wrong with the magazine Purpose Driven Connection. Advertising Age's Larry Dobrow discusses the merits of Men's Health. MediaPost reports that consumers will tolerate more interaction with marketers on social media than previously believed.

• A Behind-the-Scenes Look at the Real-Time Search Circus [Advertising Age]
• Ten Things Social Media Can't Do [Advertising Age]
• Selling Magazines, Piece by Piece [The New York Observer]
• What Went Wrong with Purpose Driven Connection? [Folio]
• Dobrow Weighs in on Whether He Needs Tons of Useful Stuff [Advertising Age]
• Consumers More Willing To Share Brand Info On Social Networks Than Previously Thought [MediaPost]