Canadian Magazine Industry News
2 June 2009,     TORONTO
The mobile news revolution begins?

News on the go—that’s the new mantra for The Canadian Press. The national news source launched an application available to iPhone and iTouch users on May 27 that gives  news updates (sans the need for Internet connection) from media providers such as The Associated Press, Transcontinental Media, The Globe and Mail, CTV and Torstar. CP president Eric Morrison describes it as a “one-stop shop where you can get the widest coverage of local, national and international stories.”

The application was first introduced to BlackBerrys last month, and Morrison says it will soon be available to other smartphone models. Key features of the application include utilizing the iPhone’s GPS device to get local news based on location, personalizing content, and being able to share updates on social networking sites like Facebook. CP also plans to include a video section.Though CP wishes not to disclose any figures, it says response has been great.

The download costs $2.99 a year. A portion of the revenue generated from subscriptions will go back to the media outlets providing the content. Morrison says Glacier Media will soon be added to the list, along with a few more publications from British Columbia and Alberta.

— Christal Gardiola
Story Tools
Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Lorene Shyba says:
Full of terrific information, Thanks!...
Special Reports