Canadian Magazine Industry News
28 May 2009, TORONTO
SavvyMom annual entrepreneur contest enters third year
Here’s an example of how e-publications can build audience: According to publisher Sarah Morgenstern, SavvyMom Media’s annual “Mom Entrepreneur Award” program, now in its third year, is an effective and efficient way to grow subscriptions to the twice-weekly SavvyMom Today e-newsletter.
The contest works like this: Mom entrepreneurs nominate themselves through an online form. Once a company has been approved, it appears on the Mom Entrepreneurs Gallery page. Supporters are encouraged to visit the site and vote for their favourites. The reader-selected winner is announced in the fall and receives a $15,500 prize package of cash and business services. On average, about 375 moms enter the contest and the award website receives almost 600,000 page views over the award program period.
“All of the 375 companies are basically marketing on our behalf,” Morgenstern says. “As they reach out to their friends and families and supporters and customers they’re also letting them know about SavvyMom.”
When a visitor votes for one of the nominees, they are given the opportunity to subscribe to the e-newsletter and about one in four voters subscribe, Morgenstern says. The free e-newsletter currently has about 35,000 subscribers.
The prize partners for the contest are Clear Concept Inc., Eighty8Online, and Limelite PR, while the media partners are the Today’s Parent Group (the winner will be profiled on TodayParent.com) and Profit Growth Planner. “We have a good relationship with Rogers,” Morgenstern says.
![]() |
About 35,000 readers subscribe to the SavvyMom Today e-newsletter.
|
“All of the 375 companies are basically marketing on our behalf,” Morgenstern says. “As they reach out to their friends and families and supporters and customers they’re also letting them know about SavvyMom.”
When a visitor votes for one of the nominees, they are given the opportunity to subscribe to the e-newsletter and about one in four voters subscribe, Morgenstern says. The free e-newsletter currently has about 35,000 subscribers.
The prize partners for the contest are Clear Concept Inc., Eighty8Online, and Limelite PR, while the media partners are the Today’s Parent Group (the winner will be profiled on TodayParent.com) and Profit Growth Planner. “We have a good relationship with Rogers,” Morgenstern says.
— M.U.
Comments (2) Post a Comment
Most Recent News Comment
![]() |
|
Jaded says: | |
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another.... |
Most Recent Blog Comment
![]() |
|
Marty Seto says: | |
Make Sure you Enter the COPAs this year. We have a FREE Covid-19 News category that is free to enter... |
Most Read Stories
Special Reports
Masthead Web Edition Archives
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023