Redwood Custom Communications has partnered with Aeroplan to develop a high-end, custom magazine for 500,000 of its members. The 64-page magazine, Aeroplan Arrival, has “content and creative design created for sophisticated, well-traveled readers,” says Sylvie Bourget, vice president of marketing for Aeroplan. It debuts this month.
The 9” x 10.75” magazine will be printed three times a year by St. Joseph Communications and distributed to Aeroplan members through Canada Post. English or French editions are available, depending on a member’s preference.
Contributors to the magazine include Globe and Mail style columnist Karen von Hahn, New Yorker artist Andy Friedman, award-winning photographer Rob Fiocca and Montreal writer Simona Rabinovitch. On staff are editor Dick Snyder, publisher Joa Roth and director of advertising sales Michael Grier.
Aeroplan Arrival’s premiere fall 2008 issue carries reports on recent travel hotspots, an interview with Pritzker Architecture Prize winner Tadao Ando, a discussion with celebrity chef Gordon Ramsey, displays of Aeroplan reward merchandise and a feature story on the renaissance of Buenos Aires. “It’s essentially about travel and giving Aeroplan members ideas on how to redeem and maximize their memberships,” says Joseph Barbieri, vice president of marketing and business development for Redwood.
Advertisers such as Air Canada, American Express, CIBC, Infinity, RIM, and Audi are on board. The cost for a one-time full page, colour ad is $24,500.
|Lorene Shyba says: