Magazine Industry Resource Library
Launching a Magazine
Launching a Magazine
Financial Ratios
Average revenues :
(advertising, single-copy, subscriptions, back-issues, ancillary, web, other) as a percentage of overall revenue for different types of magazines (general-interest consumer, special-interest consumer, business/trade, farm, religious, scholarly). A useful guide for benchmarking your own magazine. (Masthead QuickGuide, pdf)
Government Programs
Government Programs for Magazine Publishers :
This special Masthead QuickGuide provides a fast overview of federal and provincial support programs for all types of publishers. It includes eligibility criteria, application deadlines and contact numbers. (Masthead QuickGuide, pdf document)
Job Descriptions
Brief job :
descriptions for most staff positions on a magazine. (Masthead QuickGuide, pdf)
Printing
Let's make a printing deal :
Try these tips from the pros before signing your next publication printing contract. By Vince DeFranco (c). First published in the June 2005 issue of Masthead. (Masthead Feature, pdf)
Salaries
Salary Survey 2004 :
Results of the exclusive Masthead Salary Survey. First published in Masthead November/December 2004 ©. Average salaries, salary ranges, benefits and other HR and demographic information for all magazine staff positions. (Masthead Feature, pdf)
Trademarks
Canadian Intellectual Property Office :
CIPO is the federal repository of all registered trademarks. You can look up existing trademarks using the Trademarks Database (to see if your hot new magazine name is already taken) and also learn more about registering your trademark. You may be able to register both the name and the logo design of your trademark, but it is not automatically guaranteed. It's best to use a trademark lawyer to help you after your initial research. Outside Link
Trends & Analysis
Masthead Tally 2005 :
Our annual tote board of magazines launches and closures, organized by category. Includes the age of magazines that died in 2005, for a sense of how long new magazines last. Also analyzes paid vs. controlled circulation launches, circulation sizes and frequencies. First published in Masthead March/April 2006 issue. (Masthead Feature, pdf)
Q&A with Prof. Samir Husni, University of Mississippi, “Mr. Magazine” :
Samir Husni has been tracking magazine trends for more than 20 years, and in this interview he discusses the hot categories, the declining categories, classic mistakes made by publishers, and what to do about newsstand sales. Originally published in Masthead May 2005 issue. (Masthead article, pdf)
Masthead Tally 2004 :
Our annual tote board of magazines launches and closures, organized by category. Includes the age of magazines that died in 2004, for a sense of how long new magazines last. First published in Masthead March 2005 issue ©. (Masthead Feature, pdf)