Tuesday, July 22, 2008
Tighten your real-world networks

Does everyone in your office know each other? Maybe they should. In the current issue of Wired, Clive Thompson writes about a fellow named Benjamin Waber, who has been studying real-life social networks. Through "reality mining," Waber has found that the more people in an office who know each other, the better an office functions.

On the Web, the best way to solve a problem is to engage an extensive network; the person who provides information, advice, or answers is often someone you know only vaguely — a weak link. In the face-to-face world, though, Waber says, groups are more productive when the team members know each other well, sharing extremely strong links. That's because face-to-face teamwork requires intimacy, he says, and "when you're among friends you can really capitalize on preexisting protocols" — nods, grunts, in-jokes — for talking and listening. ... When Waber examines company-wide communications, he can spot inefficiencies — two employees who don't know each other. Introduce them over coffee and — presto! — the office metabolism accelerates.
- Corinna vanGerwen
About Me
Corinna vanGerwen


Corinna vanGerwen is a freelance editor and writer. She has worked as senior editor at Style at Home, senior design editor at Cottage Life and is the former Canadian Director of Ed2010. She has also held the position of operations manager at a boutique PR agency, where she handled strategic planning and daily operations.

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Corinna says:
Thank you, Alicia!...
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