Friday, May 15, 2009
How to get online readers to pay

There’s a recent article over at Folio on three examples of successful paid content strategies. They’re interesting cases, and I hope they give you some ideas on monetizing content online. The two lessons seem to be: 1. You can make money on tangibles and 2. You can make money on subscriptions – if you’re a trade mag for industries with money.

Unfortunately, I doubt most consumer mags would be able to charge $649 to $1,785 per year for newsletters. But if your niche is right, the model just might work for you.

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
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