How to get online readers to pay
There’s a recent article over at Folio on three examples of successful paid content strategies. They’re interesting cases, and I hope they give you some ideas on monetizing content online. The two lessons seem to be: 1. You can make money on tangibles and 2. You can make money on subscriptions – if you’re a trade mag for industries with money.
Unfortunately, I doubt most consumer mags would be able to charge $649 to $1,785 per year for newsletters. But if your niche is right, the model just might work for you.
- Kat Tancock
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