People love behind-the-scenes exposés, so why not give your readers the inside track on how your magazine gets put together. Have the editor-in-chief or even an editorial assistant or intern reveal some of the ins and outs of daily life at a magazine through a blog. It's a good way to build your brand and the personality of the staff, and connect directly with readers. Here are some magazine blogs (some good, some not-so-good) that at least in part actually talk about putting out the magazine, and not just about products related to their content:

• Shape-ing Up With Jenna (Shape)

• The Fashionable Life (Fashion)

• Real Living (Real Living)

• Eye blog (Eye), see posts here and here.

• The Flare Intern Blog (Flare; not recently updated)

• Storyboard (Wired)

Suggest your faves in the comments.