Here's are a few tips on building your personal brand and making yourself invaluable so your name doesn't become one on the layoff roster. For specifics on how to use social media to do this, read Dan Schawbel's full article on Mashable.
• The first people who get laid off are the ones that are not needed for business to be conducted. If the business depends on your services and expertise, then you will, more than likely, remain in your current position, despite the economic climate.
• When it comes to branding, you want to own a word or phrase in the minds of others. It’s also beneficial to be someone that gets called upon when a specific need arises.
• Those who are confident in their own abilities, skills, internal network and the future, will survive and thrive during a period of economic struggle. If you see an opportunity, go and grab it. You need to be branded as a go-getter so people trust you with more work and are assured of the outcome.
• If you have a loud enough voice and take a stand on a topic, you can be a brand that is spoken about by people you may not even know. These individuals might actually be able to pull you into a new opportunity at some point.
• Collect endorsements throughout your life like you would collect baseball cards. You are the chief marketing officer for the brand called you, but what others say about your brand is more impactful than what you say about yourself.
Corinna vanGerwen is a freelance editor and writer. She has worked as senior editor at Style at Home, senior design editor at Cottage Life and is the former Canadian Director of Ed2010. She has also held the position of operations manager at a boutique PR agency, where she handled strategic planning and daily operations.