Table of Contents

September/October 2007 Issue

• Special 20th Anniversary Package! 20 top publishers offer their secrets to success, Rick Spence offers editors 20 pieces of invaluable advice, and Doug Bennet looks back at Masthead’s predictions about the industry from 10 years ago

• Scott Bullock on the pros and cons of telemarketing

• Paul Jones offers seven business lessons for new magazines, based on previous columns

• D.B. Scott answers your questions about the 6 to 8 week delivery model and how much to spend on printing and design

• Covershots: Our panel critiques two fall fashion spectaculars, Elle Canada vs. Fashion

• Lisa Tant, editor-in-chief of Flare, dishes on her magazine’s long-planned redesign, why she’s jealous of Vogue, and Flare’s most fickle readers

• An excerpt from former Chatelaine editor-in-chief Rona Maynard’s new book, My Mother’s Daughter

• The latest magazine launches and relaunches, including Edible Toronto, Unlimited, Show, Tonic Toronto, and M Magazine

• Plus: Cartoons, transitions, changes and more…

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  • Profitguide.com launches with weekly columnists, social media engagement
  • <i>Azure</i> magazine undergoes redesign
  • <i>Canadian Art</i> partners with Bravo! Canada
  • Toronto Life releases  September issue trailer
  • Overall web traffic dips in July: BPA