March/April 2007 Issue

• Tally 2006: Masthead’s exclusive annual accounting of last year’s magazine launches (71) and closures (21), complete with graphics on trending and lifespan.
• Score Card: Paul Jones assesses Magenta, a clever visual arts mag that takes great delight in flouting convention. 
• Circulation Matters: Scott Bullock shares three handy tactics for provoking a subscription
• Good Question: D.B. Scott on how to stifle pernicious gossip from a bad-mouthing competitor. Also: why Canada hasn’t a porn mag to call its own.
• Q&A with Bill Whitelaw, president of Edmonton-based JuneWarren Publishing, on Alberta’s booming economy, growth prospects and new product launches.
• Cover Shots: Mayday—we set a collision course for OP Publishing’s Canadian Aviator and Hachette Filipacchi’s Flying.
• Point Taken: A freelancer laments the demise of Toro. By John Degen, executive director of the Professional Writers Association of Canada. 
• Toolbox: How to cut your distribution costs (and emissions) by using the train; cleaning up your complimentary subscription list; and going to school on Canadian Business’s online conference initiative.
• Starts, Stops & Changes: It could be the launch of the year—advance coverage of Transcontinental Media’s More magazine. Plus: glossies for music lovers, photographers, dancers and hip Asian urbanites.
• People in Print: a profile of Burnaby, B.C.-based Alive Publishing president Ryan Benn. He was hired to keep alive ticking, or bury it. By Eve Lazarus.
• Peep Show: PMB’s high priest of research Hastings Withers, Ontario’s culture minister, the Gould sisters and four successive Profit editors standing in a row.
• Cartoonist Charles Jaffé on Transcontinental Media’s thoroughly impressive search for prospective More mag subscribers.