From the Editor's Desk RSS MastheadOnline Blogs RSS en-us Mon, 13 Jul 2020 02:43:00 UTC Sun, 12 Jul 2020 22:39:41 EST Why Maclean's is Canada's most interesting magazine Marco Ursi Tue, 1 Sep 2009 21:11:28 EST If for nothing else, you gotta love Ken Whyte’s Maclean’s for its covers. Sometimes they’re sensationalistic, sometimes they’re surprising, sometimes they’re just plain silly. And usually—and most importantly—they sell really Are Canadian magazines too conservative? Marco Ursi Mon, 17 Aug 2009 22:39:41 EST This isn't about politics. It's about editorial mindset. On several occasions during my two years as Masthead editor, I heard a variety of industry folks complain that today’s Canadian magazines don’t take enough chances; that editors—beholden to the bottom line enforcements of their publishers (particularly at larger companies)—play it safe, constantly returning to the same themes, stories, topics, and approaches issue after issue after issue. &ld The return of the split-run? Marco Ursi Mon, 10 Aug 2009 21:42:11 EST Foreign magazines sold in this country are allowed to sell up to 18% of their ad space to Canadians. Companies exceeding this amount are in violation of the Foreign Publishers Advertising Services Act (FPASA), which passed in 1999, ending a heated six-year debate over “split-runs,” where lobbyists successfully argued that foreign magazines were "ste Arrivederci Marco Ursi Fri, 7 Aug 2009 20:36:29 EST In our ongoing survey of Masthead readers, we’re asking, “What issues/themes are of greatest interest to you?” Currently, second only to “launches and closures” sits “Gossip, i.e. hirings, firings.” Well, here’s a good one: Sept. 4 is my last day at Masthead. Help make Masthead even better Marco Ursi Wed, 29 Jul 2009 19:53:00 EST To find out what you like, dislike, and would like to see more or less of on Masthead, we've put together a short reader survey. It shouldn't take more than 10 minutes to fill out and will go a long way towards improving helping us take this site to the next level—whatever that level is. Are you holding out on us? Marco Ursi Mon, 27 Jul 2009 20:27:47 EST I had never heard of Urbanology magazine until last week, when I received an e-mail informing me of a TTC campaign the magazine is running in conjunction with its fifth anniversary. The press release was short, clear and came with an image. I thought the initiative was cool and I needed a story, so I quickly typed something up and posted it. Marketing, Media In Canada and the Ca Why the passionate amateur matters to magazines Marco Ursi Wed, 15 Jul 2009 20:55:17 EST Three years ago, Jeffrey A. McMurtrie decided to make his own map of Algonquin Park. McMurtie, a third year environmental geography student at the University of Toronto and a frequent Algonquin visitor, realized that the official park map had “serious” cartographical errors. He also didn’t like the fact that the map didn’t mark enough destinations such as springs or historical sites. He spent two years working on the project, gathering information from earlier park maps, In defense of tobacco advertising Marco Ursi Tue, 30 Jun 2009 21:13:27 EST Print advertising got a ringing endorsement from the federal government last month when Health Minister Leona Aglukkaq proposed a bill that will eliminate any and all cigarette advertising from print publications. David Foster Wallace on church and state Marco Ursi Mon, 29 Jun 2009 22:30:05 EST In his famous story, “A Supposedly Fun Thing I’ll Never Do Again,” originally published by Harper’s magazine in 1996, David Foster Wallace, the ridiculously gifted writer who committed suicide last fall at the age of 46, detailed his experiences as a passenger on a weeklong Caribbean Thinking out loud about paid online content Marco Ursi Fri, 19 Jun 2009 17:16:19 EST If you want to charge readers for access to your online content, it better be a hell of a lot better than what they can get for free on The Daily Beast, The Huffington Post, Slate, Salon, Pitc Magazines Week coverage round-up Marco Ursi Wed, 10 Jun 2009 13:02:21 EST In case you missed it, here's all our coverage from Magazines Week. From Mags U: "It's all just media" Nine steps towards a better website Getting a Perspective Marco Ursi Wed, 10 Jun 2009 22:31:27 EST Not long ago, Masthead publisher Doug Bennet was doing some math. He started with the figure of $5.4 billion, representing total operating revenue for Rogers Wireless in 2008. He divided this figure by 365 and came up with the figure of $14.8 million. This is what Rogers earns per day from its Wireless operations. Based on publicly available data, Masthead estimates that Chatelaine earned about $56 million from its print ma Open source experiment: Seen and heard at Magazines Week Marco Ursi Tue, 2 Jun 2009 22:11:39 EST We're going to try something here. While we'll be doing our best to cover as many seminars and speeches at Mags U and MagNet as possible, we can't be everywhere at once. So consider this an open post: If you happen to hear a great quote or statistic or tip or idea at Mags U or MagNet, please post it in the comments section. You can use your BlackBerry, your laptop, your iPhone, whatever. Let's spread the knowledge as widely as possible. Go Internet! P.S. I'll begin The most wonderful time of the year Marco Ursi Fri, 29 May 2009 22:26:18 EST Magazine conference time! I'll be spending most of next week listening to seminars and mingling with magazine folk at Mags U and MagNet. And of course, I'll be sharing the best of what I see and hear at the conferences on MastheadOnline. The week will be bookended by the country's two biggest awards nights: On Monday, there's the Help us build a database of Canadian online magazines Marco Ursi Wed, 13 May 2009 21:49:13 EST As I hope you know, MastheadOnline recently launched the Canadian Online Publishing Awards, the first-ever awards program recognizing excellence in online editorial and innovation by Canadian magazine and website publishers. Covering what magazines are doing online is a big part of Masthead's editorial mandate (we even have a