Magazines Online RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Wed, 18 Oct 2017 11:16:42 UTC Wed, 18 Oct 2017 07:15:42 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Tips on organizing e-newsletters using Gmail http://www.mastheadonline.com/blogs/?blogId=789 Kat Tancock Tue, 29 May 2012 05:31:00 EST I’m in the middle of signing up for a ton of e-newsletters for project research, and feeling that overwhelming sense of email dread that comes from a too-full inbox and not enough time. But it’s not that big a deal, because a couple of years ago I built in some tools to make managing e-newsletters easy. First off, I recommend against using your work email for newsletters. First, it means they all disappear if you leave your job, and you might regret that. Second, if Why you need web-only staff http://www.mastheadonline.com/blogs/?blogId=788 Kat Tancock Wed, 23 May 2012 07:04:06 EST I’ve been observing a trend lately in the industry of more positions being labelled as cross-platform – i.e., that editor works on print, web and everything else – which is awesome. I mean, all editors should be thinking of the brand and readership in all ways they reach them and have the opportunity to create content in multiple ways. However, print timelines being what they are, and production schedules, we all know too well that it’s easy to forget abou On writing and editing for the web http://www.mastheadonline.com/blogs/?blogId=778 Kat Tancock Wed, 2 May 2012 02:58:30 EST I wanted to share this very useful post from the Econsultancy blog on writing and editing for the web – 20 things the author has learned from writing 2,000 blog posts. Some of the early tips focus on marketing blogs but most are applicable to all topics. One of my favourites: There are thousands of marketing blogs out there, and lots of them are just writing the s On Facebook, community and connections http://www.mastheadonline.com/blogs/?blogId=775 Kat Tancock Tue, 24 Apr 2012 22:08:52 EST A few longer reads that have appeared lately, proving that everyone loves to moan and groan about progress: • The Flight from Conversation (New York Times) On technology and the fear of interacting with other people. Personally, I think it’s a little overblown and too much of the blame is put on technology when there’s been so much other societal ch The future of media consumption (and why you can't trust averages) http://www.mastheadonline.com/blogs/?blogId=772 Kat Tancock Thu, 19 Apr 2012 14:41:29 EST The general patterns of our research support what people are seeing and saying about, for example, the rise of social media, the rise of mobile, and that people are using voice less. But certain groups are using it a lot less — and that phrase, ‘the future is already here, it’s just unevenly distributed,’ applies. If you look closely at the youth segment, they are already quite different than the rest of us. – A visual guide to Facebook Timeline http://www.mastheadonline.com/blogs/?blogId=767 Kat Tancock Thu, 5 Apr 2012 22:10:41 EST You may have noticed that on Friday, all Facebook brand/business pages were forced into the new page layout, with new features. This infographic is a good overview of what the changes mean. (Click the image below for a larger version.)   Video: Twitter as a travel writing tool http://www.mastheadonline.com/blogs/?blogId=753 Kat Tancock Mon, 27 Feb 2012 18:33:32 EST If you’ve got a bit of time, watch this great talk by National Geographic Traveler’s “Digital Nomad” Andrew Evans on his first trip using Twitter to report on his travels. Got gorgeous photos? Get in the game with Pinterest http://www.mastheadonline.com/blogs/?blogId=744 Kat Tancock Fri, 10 Feb 2012 03:20:43 EST Pinterest, the social tool for visual types, is the darling of the internet this year – and for good reason. It’s easy and pleasurable to use and it completely sucks you in. Even better, according to a story on Min Online, Pinterest can turn into a traffic boost for the right brands. The piece quotes Tina Imm, general manager for Time Inc. Lifestyl How to make a paywall work http://www.mastheadonline.com/blogs/?blogId=734 Kat Tancock Thu, 2 Feb 2012 00:48:44 EST 1. Have content that people want and can’t get anywhere else, to the extent that they’re willing to pay for it. 2. Ideally, have an audience that can expense or at least write off their payments. That’s about it — and it’s not easy. For a good example out of Nova Scotia, check out this N The number one rule for gaining and keeping subscribers http://www.mastheadonline.com/blogs/?blogId=733 Kat Tancock Thu, 2 Feb 2012 05:28:51 EST Magazines might have a place in our connected future, but they risk losing a generation if they don’t modernize their subscription systems instead of trying to compete with Angry Birds. Gregory Galant on Paid Content offers an entirely rational look at magazines’ antiquated distribution system – and how making things ha Don't think too big when creating apps http://www.mastheadonline.com/blogs/?blogId=730 Kat Tancock Fri, 27 Jan 2012 07:01:28 EST I love this advice from Peter Meyers presented as a pre-SXSW Q&A on e-books. He’s talking about giant book set Modernist Cuisine and how one would successfully create an electronic version. The short version of my advice to them would be: don’t publish a digital edition of the whole multi-volume set. Instead, distill out an app that’s highly focused on handling s Nice one, Runner's World http://www.mastheadonline.com/blogs/?blogId=727 Kat Tancock Tue, 24 Jan 2012 20:03:48 EST Download your free nutrition guide – right after you give us your email address. I’ve seen this used elsewhere and it’s v Some tips on using Pinterest http://www.mastheadonline.com/blogs/?blogId=723 Kat Tancock Wed, 18 Jan 2012 03:23:02 EST Pinterest is the latest darling of the social media world, with its pleasing focus on saving, organizing and sharing images. And a number of Canadian magazines have joined in, including House & Home, Canadian Living, Style at Home and If you do social media, make sure you do it right http://www.mastheadonline.com/blogs/?blogId=720 Kat Tancock Tue, 10 Jan 2012 01:30:57 EST I’ve long been a believer, when it comes to social media, in only committing to what you know you can achieve. Yes, your brand should probably be in the space, but if you’re only going to get around to checking your Twitter account once a month, then you might as well not be there at all. I’ve had personal experience of this as a consumer. Twitter has become an easy and efficient way to communicate with companies for customer service reasons. (And the companies How Magazines can Improve their iPad apps http://www.mastheadonline.com/blogs/?blogId=711 Kat Tancock Mon, 12 Dec 2011 02:42:24 EST There’s a great post on the blog carpeaqua on writer Justin Williams’s frustrations to do with magazine iPad editions – and suggested improvements. His recommendations include valuing efficiency for the user, allowing backgrounded and multiple downloads, and making it easy to archive older issues to free up drive space. I’d like to add a couple more, too. First, to Apple and Zinio: Pro