Gadget Blog RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Fri, 06 Mar 2015 07:34:33 EST Fri, 6 Mar 2015 07:24:30 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Traditional vs. Digital advertising - Reinventing the ways to help grow your clienta€™s business http://www.mastheadonline.com/blogs/?blogId=1120 Martin Seto Wed, 25 Feb 2015 06:49:50 EST In my opinion traditional approaches are still the best way to help grow your clients business. You cannot put all your eggs in the digital basket no matter what the latest media hype suggests. But, the discussion between traditional approaches and the disruption technology has on human interaction and behaviour will influence your client’s marketing  strategy. Lets not forget that ad recall in the digital medium is the lowest of all advertising choices and a 30 second The Myths of the Promise of Technology for Society a€" Brain Beanie the latest in tech gear http://www.mastheadonline.com/blogs/?blogId=1093 Martin Seto Thu, 15 Jan 2015 06:01:23 EST There is a belief that technology will always  solve the ills of society and bring prosperity to us all. History has shown this to be true with the creation of new industries that provide jobs to the growing population. There is growing evidence that technology can do the reverse and make our lives worse. The recent ban of fracking technology to recover natural gas in New York state has shown there are medical side effects for the local communities where the drilling takes place. This blind The COPAs 2014, the best in Canadian Digital Publishing sets the bar higher again http://www.mastheadonline.com/blogs/?blogId=1077 Martin Seto Mon, 22 Dec 2014 06:01:24 EST The 2014 COPAs are now over and it's time to recognize the Best in Canada.  As an industry we should be very proud of the world class work produced by Canadians in this year’s crop of entries. My goal is to showcase this home-grown talent and provide some swagger to the industry on the international stage that is the web.   The COPA Awards party at the Phoenix Concert Theatre in Toronto on November 20 was a fun time for all. I even got into the act by wearing a hock Digital Scam Alert: The Browser Hijackers http://www.mastheadonline.com/blogs/?blogId=1063 Martin Seto Sun, 30 Nov 2014 07:06:55 EST There is some adware making the rounds that has shown on up some of the computers I am working on. I thought it was originally something that just showed on my Windows machines. This attack occurred after I checked out one the websites (a “Watering Hole” technique to deliver malware) that my kids were visiting to watch free videos. I explained to my children how this occurs primarily on Windows machines, but this has changed as I would discover later.   This partic HP Elite Tablet and Laptop - Devices for the multi-screen workplace http://www.mastheadonline.com/blogs/?blogId=1048 Martin Seto Wed, 29 Oct 2014 08:16:32 EST The digital lifestyle is now upon us and there is no way to avoid anything that is not connected to the internet. Computers come in many colours, sizes and shapes just like the old fashion print pocket organizers that you can still buy at your local Staples store. A Call for Freedom of Choice a€" An Open Letter to the CRTC http://www.mastheadonline.com/blogs/?blogId=1036 Martin Seto Thu, 25 Sep 2014 03:57:50 EST The CRTC will be making some decisions about the digital airwaves very soon about what they will do with online video broadcasting and cable tv pricing models. The current market structure is an industry cartel model where supply economics are used by corporations to corner the market to ensure high profits. This page out of the corporate playbook, is not good for consumers, just look at how this is done in oil and gas markets, diamonds and the 407 toll roads in Toronto. Tech Notes Part 2 : Ink and Beyond Conference Vendor Roundtable a€" State of the Newspaper Industry http://www.mastheadonline.com/blogs/?blogId=1033 Martin Seto Thu, 21 Aug 2014 07:24:30 EST Web publishing technologies have been very disruptive to newspaper business models by creating numerous challenges for the industry. It started with the drop in advertising revenue through free classified ad sites for jobs and products like Monster.com, Craig’s List, EBay and Kijiji. Players in the news industry have seen a TV station become an online news publisher, newspapers providing online video like TV, magazine publishers now publishi Tech Notes: Magnet 2014 Exhibitors Roundtable a€" Cut through the Jungle http://www.mastheadonline.com/blogs/?blogId=1032 Martin Seto Mon, 28 Jul 2014 12:51:49 EST Keeping up with technology changes and picking the winners and losers is no easy task. Twenty five years ago I created my first ad using digital illustration software and today you have movie animation software for the creative arts. I wanted to take this ad out of my portfolio to illustrate the ad’s theme for Software City, that is still appropriate today - “Cut Through the Jungle”. The names may have changed, but the jungle just got thicker. Does anybody remember Lotus 123 th Email Newsletters - The Yin of online marketing http://www.mastheadonline.com/blogs/?blogId=1031 Martin Seto Thu, 26 Jun 2014 00:03:02 EST This June 4, I was invited to speak at Magnet 2014 in Toronto by Mara Gulens and Daniella Girgenti from the Chartered Professional Accountants of Canada (CPA Canada) that put on on Digital Monetization- How are other traditional media companies doing it? http://www.mastheadonline.com/blogs/?blogId=1030 Martin Seto Wed, 28 May 2014 21:25:41 EST Sometimes it is good to get out of your sandbox for a change of scenery, so I thought I would take a look at how other traditional media are adapting to the new digital media landscape. Before we do that lets have a look at the media universe according to the 2013 Media Digest published by Marketing and the Canadian Media Directors Council (CMDC). The media consumption habits of Canadians shows that traditional media still captures over 80% of a person’s attention. The char The COPAs - In Search of Digital Excellence http://www.mastheadonline.com/blogs/?blogId=1029 Martin Seto Thu, 24 Apr 2014 20:02:29 EST Today’s media environment is a world with no borders. Traditional boundaries between mediums like print, TV and radio have become blurred in the digital universe. The best example is how media brands no longer exist in a single platform, like a TV station. Now they are offering website ads and a magazine (print and digital), or a radio station with both radio and internet listeners plus a website. We have companies launching their own media brand as part of their content marketing strategy Digital Monetization - RTB Technology creates an auction market for online ads http://www.mastheadonline.com/blogs/?blogId=1013 Martin Seto Sat, 22 Mar 2014 03:57:48 EST Here’s the challenge: how do publishers monetize content in a market where there is a growing supply of ads and a changing model for how ads are delivered and sold? Typically, the selling of digital ads has followed a direct sales route to clients and ad agencies. Now, a distribution model that is common in the IT industry is emerging in the digital publishing world: channel marketing, where OEM manufacturers have resellers for their products in addition to their direct sales force. This s Acer C720 Chromebook Review - Life in the Cloud http://www.mastheadonline.com/blogs/?blogId=993 Martin Seto Thu, 6 Feb 2014 06:49:50 EST What is cloud computing? It is a computer model where a person can access files remotely via the internet. These files can be software applications, videos, games, photos or documents. The ‘cloud’ is a metaphor for all the data stored somewhere on servers. These are called server farms, where you may have 10,000 servers providing the computing power, data centres that can be used for credit card processing, web hosting, and university research supercomputers. Tech in 2014: Watch out for Big Fat Mouse Syndrome http://www.mastheadonline.com/blogs/?blogId=987 Martin Seto Thu, 9 Jan 2014 17:01:03 EST As we enter 2014 with great hope and optimism, we reflect on what we have seen and learned. This post was inspired by seeing a mouse in my garage scurry away into a crack in the wall. This mouse was fat and looked like it could barely walk. Easy prey for my cat, Mac. What makes a mouse overeat, knowing that overeating will lead to its demise? This instinct cannot be a conscious decision. Marty's Xmas Gadget Wish List for 2013 - I Want Digital Freedom http://www.mastheadonline.com/blogs/?blogId=979 Martin Seto Thu, 5 Dec 2013 00:38:04 EST There is still time to get that Christmas gadget this year, and the sales season has begun with Black Friday and Cyber Monday. One thing is for sure: mobile computer toys are much more affordable gifts nowadays: e-readers for less than $100; tablets from $150 in any size you want, 6”, 8”, and 10” that run Android, Apple and Microsoft software; and laptops from $250 that feature the Google Chromebook. You can even get a 32” TV for $168. But while the choice