Gadget Blog RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Wed, 23 Apr 2014 22:34:04 EDT Wed, 23 Apr 2014 21:25:54 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Digital Monetization - RTB Technology creates an auction market for online ads http://www.mastheadonline.com/blogs/?blogId=1013 Martin Seto Sat, 22 Mar 2014 20:59:17 EST Here’s the challenge: how do publishers monetize content in a market where there is a growing supply of ads and a changing model for how ads are delivered and sold? Typically, the selling of digital ads has followed a direct sales route to clients and ad agencies. Now, a distribution model that is common in the IT industry is emerging in the digital publishing world: channel marketing, where OEM manufacturers have resellers for their products in addition to their direct sales force. This s Acer C720 Chromebook Review - Life in the Cloud http://www.mastheadonline.com/blogs/?blogId=993 Martin Seto Thu, 6 Feb 2014 21:07:01 EST What is cloud computing? It is a computer model where a person can access files remotely via the internet. These files can be software applications, videos, games, photos or documents. The ‘cloud’ is a metaphor for all the data stored somewhere on servers. These are called server farms, where you may have 10,000 servers providing the computing power, data centres that can be used for credit card processing, web hosting, and university research supercomputers. Tech in 2014: Watch out for Big Fat Mouse Syndrome http://www.mastheadonline.com/blogs/?blogId=987 Martin Seto Thu, 9 Jan 2014 20:46:04 EST As we enter 2014 with great hope and optimism, we reflect on what we have seen and learned. This post was inspired by seeing a mouse in my garage scurry away into a crack in the wall. This mouse was fat and looked like it could barely walk. Easy prey for my cat, Mac. What makes a mouse overeat, knowing that overeating will lead to its demise? This instinct cannot be a conscious decision. Marty's Xmas Gadget Wish List for 2013 - I Want Digital Freedom http://www.mastheadonline.com/blogs/?blogId=979 Martin Seto Thu, 5 Dec 2013 16:41:46 EST There is still time to get that Christmas gadget this year, and the sales season has begun with Black Friday and Cyber Monday. One thing is for sure: mobile computer toys are much more affordable gifts nowadays: e-readers for less than $100; tablets from $150 in any size you want, 6”, 8”, and 10” that run Android, Apple and Microsoft software; and laptops from $250 that feature the Google Chromebook. You can even get a 32” TV for $168. But while the choice The Art of Digital Storytelling - COPA Winners Spotlight http://www.mastheadonline.com/blogs/?blogId=976 Martin Seto Thu, 28 Nov 2013 13:03:46 EST The COPAs, now in its 5th year, is a snapshot of what is happening in Canada in digital content. The COPAs attract media players from the worlds of television, newspaper, magazine and digital, to see who is the Best in Canada. Some of the winners this year were schools and students. The UBC Graduate School of Journalism, for example, won two golds for its use of video and multimedia. The consumption of video/multimedia/interactive content on the web is growing and I thought it would be good to s Panasonic Toughpad FZ-G1 Review - Tablets for the mobile worker http://www.mastheadonline.com/blogs/?blogId=966 Martin Seto Thu, 31 Oct 2013 18:04:34 EST We are likely now at a tipping point where mobile devices have reached mass adoption (40% market adoption is considered a mass market). We have 28 million cellphone users in Canada with a smartphone and tablet in the home. And with so many devices around, it is inevitable that some will break—which is why a new industry is emerging for fixing all the phones and tablets that have been dropped and cracked, dipped in water or had their batteries fried. I have seen my kids&rsqu SEO - What is the media value of SEO traffic for publishers? http://www.mastheadonline.com/blogs/?blogId=954 Martin Seto Mon, 30 Sep 2013 18:54:38 EST How important is SEO, or search engine optimization, to a magazine website or info-publisher (today’s new buzzword)? Where is the ROI? Is it an essential skill that your team has to have? Effective SEO requires a team effort, from the writers in how they craft their words, to the marketing team when they broadcast the content on social media channels, to the web team when they tag articles and photos for search engine spiders. Search engines favour quality content and this ASUS TAICHI Review A look at the latest in laptop and tablet hybrid design http://www.mastheadonline.com/blogs/?blogId=948 Martin Seto Thu, 15 Aug 2013 17:07:03 EST A rising company in the personal computer hardware market is ASUS, who came on my radar when I reviewed the Google Nexus 7 Android tablet that was based on the ASUS Nexus 7 model. Based in Taiwan, ASUS was the fifth largest computer hardware maker in 2012 after HP, Lenovo, DELL and Acer, according to industry estimates. The company was founded in 1990 by four computer engi Social Media Watch - How do we create content for picture sharing channels? http://www.mastheadonline.com/blogs/?blogId=938 Martin Seto Tue, 16 Jul 2013 17:07:28 EST The growth of picture sharing tools has created a new social media channel for magazine publishers and their content. (I know, another one!) You might have heard all the numbers: Poster child Instagram has 130 million monthly users (50% USA) posting 45 million photos a day, and Pinterest has its 48.7 million users (83% female). Instagram was launched in October 2010 as an app for smartphones and is available on Apple and Android devices. It was bought by Facebook in 2012 and launc Sharp Aquos Quattron 80" LED Smart 3D TV - Internet TV is growing http://www.mastheadonline.com/blogs/?blogId=931 Martin Seto Wed, 26 Jun 2013 18:26:48 EST Consumption of video entertainment is shifting from cable TV to internet based. The days of the telcos selling both cable and internet is changing as people cut the cord and increasingly migrate online for their TV fix. In an eMarketer report, 60% of US internet users surveyed told AYTM Market Research that they still had a cable TV subscription in May 2013, while another 23% said they had a su Real-Time Marketing - Keeping the store open 24/7 http://www.mastheadonline.com/blogs/?blogId=910 Martin Seto Thu, 16 May 2013 13:04:10 EST Did you know that it has been three years since the first iPad was released? The iPad 1 is now obsolete. Owning a smartphone, tablet or laptop is now the norm, and device usage is changing consumer buying behaviour. One of these changes, that magazine publishers will have to adapt to, is called "Showrooming", a practice where somebody goes to a store to see a product but then buys it online for a lower price.  Blackberry Z10 Product Review - Blackberry comes out swinging http://www.mastheadonline.com/blogs/?blogId=896 Martin Seto Mon, 15 Apr 2013 20:34:39 EST The latest salvo in the smartphone wars by Blackberry (formerly RIM) is the BB Z10, launched on January 30 in Canada. The risk is the same as with any product launch...you hope you have a hit. It looks like Blackberry did its homework and followed the textbook product launch template of a market leader with a big marketing budget. In a previous blog post last June on the Pla Digital Privacy - The Internet can be a creepy place. Let's keep the creeps out http://www.mastheadonline.com/blogs/?blogId=875 Martin Seto Thu, 7 Mar 2013 17:52:43 EST This post was inspired by an Adobe survey stat that showed 16% of respondents thought that internet advertising was creepy. This is a world shar Windows 8 Review - A look at the Windows 8 ecosystem http://www.mastheadonline.com/blogs/?blogId=867 Martin Seto Wed, 13 Feb 2013 21:23:13 EST The Consumer Electronics Show (CES) held January in Las Vegas is the biggest technology event on the planet. One new product that caught people’s attention at the show was Tactus’ bubble screen technology. It is pretty cool. Tactile keyboard buttons magically pop up on the tablet screen and disappear when you do not need the keyboard. This technology is expected to be adopted by the next generation of tablets and devices a 2012 Year in Review - Is your magazine in the digital spin cycle? http://www.mastheadonline.com/blogs/?blogId=856 Martin Seto Wed, 9 Jan 2013 18:03:28 EST As I reflect on the year gone by, it gives me a chance to decipher all the market turbulence publishers had to deal with in 2012. My latest concern is the frustration caused by all of the new technologies publishers have to sort through. As I start another chapter in my career, I am working on media strategies from an ad agency perspective. This allows me to see the gap between  advertiser needs and the emerging digital technologies publishers are using. I think some publish