Gadget Blog RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Sun, 02 Aug 2015 08:15:39 EDT Sun, 2 Aug 2015 08:12:00 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Is Behavioural or Native Advertising the latest smoke screen from the tech community to reinvent advertising online? http://www.mastheadonline.com/blogs/?blogId=1184 Martin Seto Thu, 9 Jul 2015 07:57:45 EST As a freelance media director for an ad agency I have been pitched ad networks, behavioural ads and native advertising concepts. As part of the due diligence in any media plan, I look at the ability to deliver to the target market, based on the person’s profile, location, timing and purchasing influence that the person has on the company’s products that I am advertising. The objective is the right person at the right time with the right message. To illustrate this poi Why the Digital Content System is Broken. How Can We Fix It? http://www.mastheadonline.com/blogs/?blogId=1178 Martin Seto Fri, 19 Jun 2015 07:38:06 EST One of the challenges facing the media industry is converting free web readers to a paid one. This is a near impossible task if you start out giving it away for free. Some have tried and failed and went back to free. In the early years of the Internet it had to be free to get a trial so it was good strategy at that time. But, if you give it away for free the writer suffers in this industry model, as there is less money to pay them. Companies like Google have benefited from this ac The 2015 COPAa€™s Search for Digital Excellence begins. http://www.mastheadonline.com/blogs/?blogId=1164 Martin Seto Wed, 20 May 2015 07:00:09 EST The benchmarks for digital excellence for the Canadian media industry are set each year with the Canadian Online Publishing Awards. The call for entries began May 4 with a deadline of July 6. The Early bird deadline is June 1.  We have made some adjustments to the categories this year that includes a “Best Editorial Packaging” award for publishers that meet the highest journalistic standards in the multiplatform digital world. The COPA awards party is schedule fo Microsoft Surface Pro 3 Review a€" Backyard Mobile technology for Patio Living http://www.mastheadonline.com/blogs/?blogId=1150 Martin Seto Thu, 23 Apr 2015 03:43:39 EST It is hard to fathom that Microsoft is now an underdog in the consumer heavy weight technology division with Google, Apple, Sony and Samsung as other contenders for the title. But times change. Technology companies in their search for growth to meet stock market expectations have expanded into different industries to generate new revenue streams. They have become conglomerates like GE in their business strategy. GE makes appliances, lighting for homes and business, provide The Kid that Cried Wolf - When is Social Media going to grow up and act like a responsible adult? http://www.mastheadonline.com/blogs/?blogId=1133 Martin Seto Thu, 12 Mar 2015 03:21:22 EST I am amazed at all the childish behaviour of social media companies. It seems that the rules of good conduct does not apply to this supposedly superior medium versus traditional media. I beg to differ, as I believe that social media is like that child that never grows up and acts like a spoiled little brat, but nobody has the guts to discipline them, as they will cry child abuse, well I do! The recent social media scandals include a professional hockey player&rsquo Traditional vs. Digital advertising - Reinventing the ways to help grow your clienta€™s business http://www.mastheadonline.com/blogs/?blogId=1120 Martin Seto Wed, 25 Feb 2015 03:36:12 EST In my opinion traditional approaches are still the best way to help grow your clients business. You cannot put all your eggs in the digital basket no matter what the latest media hype suggests. But, the discussion between traditional approaches and the disruption technology has on human interaction and behaviour will influence your client’s marketing  strategy. Lets not forget that ad recall in the digital medium is the lowest of all advertising choices and a 30 second The Myths of the Promise of Technology for Society a€" Brain Beanie the latest in tech gear http://www.mastheadonline.com/blogs/?blogId=1093 Martin Seto Thu, 15 Jan 2015 03:23:45 EST There is a belief that technology will always  solve the ills of society and bring prosperity to us all. History has shown this to be true with the creation of new industries that provide jobs to the growing population. There is growing evidence that technology can do the reverse and make our lives worse. The recent ban of fracking technology to recover natural gas in New York state has shown there are medical side effects for the local communities where the drilling takes place. This blind The COPAs 2014, the best in Canadian Digital Publishing sets the bar higher again http://www.mastheadonline.com/blogs/?blogId=1077 Martin Seto Mon, 22 Dec 2014 03:21:42 EST The 2014 COPAs are now over and it's time to recognize the Best in Canada.  As an industry we should be very proud of the world class work produced by Canadians in this year’s crop of entries. My goal is to showcase this home-grown talent and provide some swagger to the industry on the international stage that is the web.   The COPA Awards party at the Phoenix Concert Theatre in Toronto on November 20 was a fun time for all. I even got into the act by wearing a hock Digital Scam Alert: The Browser Hijackers http://www.mastheadonline.com/blogs/?blogId=1063 Martin Seto Sun, 30 Nov 2014 03:21:47 EST There is some adware making the rounds that has shown on up some of the computers I am working on. I thought it was originally something that just showed on my Windows machines. This attack occurred after I checked out one the websites (a “Watering Hole” technique to deliver malware) that my kids were visiting to watch free videos. I explained to my children how this occurs primarily on Windows machines, but this has changed as I would discover later.   This partic HP Elite Tablet and Laptop - Devices for the multi-screen workplace http://www.mastheadonline.com/blogs/?blogId=1048 Martin Seto Wed, 29 Oct 2014 06:24:14 EST The digital lifestyle is now upon us and there is no way to avoid anything that is not connected to the internet. Computers come in many colours, sizes and shapes just like the old fashion print pocket organizers that you can still buy at your local Staples store. A Call for Freedom of Choice a€" An Open Letter to the CRTC http://www.mastheadonline.com/blogs/?blogId=1036 Martin Seto Thu, 25 Sep 2014 06:18:12 EST The CRTC will be making some decisions about the digital airwaves very soon about what they will do with online video broadcasting and cable tv pricing models. The current market structure is an industry cartel model where supply economics are used by corporations to corner the market to ensure high profits. This page out of the corporate playbook, is not good for consumers, just look at how this is done in oil and gas markets, diamonds and the 407 toll roads in Toronto. Tech Notes Part 2 : Ink and Beyond Conference Vendor Roundtable a€" State of the Newspaper Industry http://www.mastheadonline.com/blogs/?blogId=1033 Martin Seto Thu, 21 Aug 2014 05:11:04 EST Web publishing technologies have been very disruptive to newspaper business models by creating numerous challenges for the industry. It started with the drop in advertising revenue through free classified ad sites for jobs and products like Monster.com, Craig’s List, EBay and Kijiji. Players in the news industry have seen a TV station become an online news publisher, newspapers providing online video like TV, magazine publishers now publishi Tech Notes: Magnet 2014 Exhibitors Roundtable a€" Cut through the Jungle http://www.mastheadonline.com/blogs/?blogId=1032 Martin Seto Mon, 28 Jul 2014 02:44:02 EST Keeping up with technology changes and picking the winners and losers is no easy task. Twenty five years ago I created my first ad using digital illustration software and today you have movie animation software for the creative arts. I wanted to take this ad out of my portfolio to illustrate the ad’s theme for Software City, that is still appropriate today - “Cut Through the Jungle”. The names may have changed, but the jungle just got thicker. Does anybody remember Lotus 123 th Email Newsletters - The Yin of online marketing http://www.mastheadonline.com/blogs/?blogId=1031 Martin Seto Thu, 26 Jun 2014 02:43:14 EST This June 4, I was invited to speak at Magnet 2014 in Toronto by Mara Gulens and Daniella Girgenti from the Chartered Professional Accountants of Canada (CPA Canada) that put on on Digital Monetization- How are other traditional media companies doing it? http://www.mastheadonline.com/blogs/?blogId=1030 Martin Seto Wed, 28 May 2014 05:48:48 EST Sometimes it is good to get out of your sandbox for a change of scenery, so I thought I would take a look at how other traditional media are adapting to the new digital media landscape. Before we do that lets have a look at the media universe according to the 2013 Media Digest published by Marketing and the Canadian Media Directors Council (CMDC). The media consumption habits of Canadians shows that traditional media still captures over 80% of a person’s attention. The char