Gadget Blog RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Sat, 23 Jul 2016 15:15:43 EDT Sat, 23 Jul 2016 15:14:55 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca COPA Digital Media Spotlight: Niche Magazines need to be more magazine-like in the digital world http://www.mastheadonline.com/blogs/?blogId=1251 Martin Seto Fri, 8 Jul 2016 14:55:26 EST This is the final COPA Digital Media spotlight post, and I saved magazines for last. What I have noticed while looking at all the different forms of digital media, is that a lot of them are becoming more magazine-like as they jump on the “Content Marketing” bandwagon, while magazines are trying to be more ad tech-like, which is ironic. This observation is all part of the digital media convergence that is happening in the market with all media brands crossing over each COPA Digital Media Spotlight a" Association websites/publications for B2B Advertising http://www.mastheadonline.com/blogs/?blogId=1249 Martin Seto Tue, 28 Jun 2016 14:55:27 EST In my opinion, content marketing has its roots with associations that produce content for their members as a form of industry branded content, as their views are not typically neutral like traditional media. It has been estimated that there are 18,000 associations in 1,500 subject classifications in the Associations Canada directory. To attract members, a magazine subscription has been used as an anchor for the member recruitment package. This has evolve in the digital age to inc COPA Digital Media Spotlight a" Community News content (Part 2) a" Cultural websites http://www.mastheadonline.com/blogs/?blogId=1248 Martin Seto Tue, 21 Jun 2016 15:02:40 EST We live in a multicultural society and it's only fitting that we take a closer look at the cultural media websites that have evolved to serve the different cultural groups that have been in Canada for multiple generations. COPA Digital Media Spotlight a" Community News content (Part 1) a" Print, TV and Radio digital convergence http://www.mastheadonline.com/blogs/?blogId=1245 Martin Seto Thu, 9 Jun 2016 14:27:16 EST The little siblings of major urban news media are the ones that cater to smaller communities and cultural groups. This COPA Digital Media Spotlight will show what is evolving in the Community News space as we see television, radio and newspapers crossing over each other with similar content. This segment of the media industry has been hit hard by the digital age as print distribution changed to weekly, and they needed to adapt or perish. Let's start in Western Canada to see how t COPA Digital Media Spotlight - How Radio reinvented themselves in the digital age http://www.mastheadonline.com/blogs/?blogId=1241 Martin Seto Thu, 19 May 2016 13:19:12 EST The demise of radio as depicted in the 1979 song from the Buggles - Video Killed the Radio Star is a great example of what's happening to all traditional media in the digital age. Doom and gloom came to the radio industry when TV was invented, but it is still around and is ranked #2 of all mediums after TV.  This high ranking could be higher if AM/FM tuner apps were available on top selling smartphones. The technology CNW News Widget Review - Content Automation Technology for publisheras websites http://www.mastheadonline.com/blogs/?blogId=1240 Martin Seto Tue, 19 Apr 2016 12:08:45 EST One of the competitive advantages of the ad tech community is that they are positioned as the low cost medium with CPMs as low as $1.00 for ad impressions. To achieve this low price, these companies have automated the content publishing (via user generated) and the ad buying process as part of their business model. This is a huge competitive advantage for the ad tech sector versus traditional media organizational structures, who have editorial and sales teams and ad rates in the $10-50 CPMs rang Smartphones - The Good, the Bad and the Money. The Top 10 In-Effective Habits of Smartphone Zombies http://www.mastheadonline.com/blogs/?blogId=1238 Martin Seto Tue, 15 Mar 2016 12:08:48 EST The smartphone has change the way society interacts with each other. Who would have predicted that the personal communication device unveiled in the Star Trek series from the 1960’s would become a reality in 2016, but it has. The Internet Factories a" A Behind the Scenes Look at a Data Centre http://www.mastheadonline.com/blogs/?blogId=1235 Martin Seto Thu, 18 Feb 2016 12:08:51 EST The engines that drive the great world wide web are data centres. These are nodes on the Internet that connected to everybody and I want to take you on a  behind the scenes tour of a data centre that host all the applications and data. I reached out to Cover-All, a company based in Toronto to get a tour of their 10,000 sq. ft. datacentre. Cover-All offers, data centre management, cloud computing and outsourced IT services for their clients. When I arrived at their facility, b Is 2016 the Year of the Digital Shakedown of the Ad Tech community? a" The growth of ad blocking software http://www.mastheadonline.com/blogs/?blogId=1232 Martin Seto Thu, 21 Jan 2016 12:09:11 EST The growth of the adtech segment in the advertising world has gone through various lifecycle stages as seen in other industries. An adtech company is Google, Facebook, MSN, Yahoo, YouTube, Taboola, ad networks etc. The phases of any industry are early adoption, great growth, mass adoption and finally maturation where sales peak. For the ad tech industry I would guess estimate it is in early maturation phase as sales are starting to level out. The best indicator of this is the recent 28% decline My Christmas Wish List for the Publishing industry - A recipe for digital success from La Presse http://www.mastheadonline.com/blogs/?blogId=1224 Martin Seto Wed, 23 Dec 2015 15:05:14 EST If I had a Christmas wish for the publishing industry it would be a recipe for the right mix for a modern media brand and a market opportunity to hitch a ride on. I think in 2016 both of these wishes may come true. The first market opportunity I see is a web creditability problem, with the growing concern in the media buying community of automated traffic created by bots and spiders on the internet being estimated as high as 40-50% of global traffic. Current web stats cannot accur Bring back the Dell Computer Dude a" A look at some classic TV tech ads just in time for the holidays http://www.mastheadonline.com/blogs/?blogId=1217 Martin Seto Mon, 30 Nov 2015 14:02:15 EST As we enter the holiday season we will be seeing a lot of TV ads, so I thought I would reminiscence on some of the high tech classics and talk about online video consumption. There is no denying the fact that a TV spot, through the power of sight and sound, can cultivate a cool brand image. Adding “Cool Product” to your brand is a huge competitive advantage for technology products, but it is not easy do and sustain over time. Here is a look how DELL, Apple and Microsoft used TV spots The Riches of the Digital E-Waste Land a" $68 million in gold, silver, palladium and copper waiting to be E-harvested for Charity http://www.mastheadonline.com/blogs/?blogId=1208 Martin Seto Wed, 21 Oct 2015 13:29:50 EST One man’s junk is another man’s riches cannot be more true when you look at the recycling efforts being made with electronic waste generated by the digital revolution. With every new Apple iPhone release that breaks sales records, somebody has to dispose of the phone in a responsible matter via recycling efforts, as E-waste contains toxic materials that cannot be sent to landfill sites. Even with this knowledge it's estimated that only 30% of E-waste is recycled global The Dark Web a" What are Your Website Security Measures? http://www.mastheadonline.com/blogs/?blogId=1205 Martin Seto Thu, 24 Sep 2015 14:29:36 EST Cyberspace is still full of unknowns to explore and I found it fascinating to know that the World Wide Web can be divided into two segments: the “Surface” web and in the shadows, the Deep web. The Surface web is all the content that can be indexed by the public search engines and is estimated at 15-20 billion web pages or 4% of all pages. The Deep web is a place that is not indexed by search engines and is ball-parked at 400-500 times bigger in the number of pages. These deep web web Blackberry Passport Review a" A Device for the Power User with Peace of Mind for Hacker Attacks http://www.mastheadonline.com/blogs/?blogId=1196 Martin Seto Thu, 20 Aug 2015 12:09:40 EST It has been almost two years (Nov. 2013) since Blackberry appointed its new captain, John Chen, to steer the ship. We have seen Blackberry (formerly RIM) grow from a must have business device, to a consumer staple in 15 years since the Blackberry (BB) 957 was launched in 2000. At their height in market adoption they had 79 million users worldwide in 2012 and now sit at 46 million in 2015. The overall market has now grown to 190 million users in the USA and 28.5 million in Canada with Apple Is Behavioural or Native Advertising the latest smoke screen from the tech community to reinvent advertising online? http://www.mastheadonline.com/blogs/?blogId=1184 Martin Seto Thu, 9 Jul 2015 13:19:20 EST As a freelance media director for an ad agency I have been pitched ad networks, behavioural ads and native advertising concepts. As part of the due diligence in any media plan, I look at the ability to deliver to the target market, based on the person’s profile, location, timing and purchasing influence that the person has on the company’s products that I am advertising. The objective is the right person at the right time with the right message. To illustrate this poi