Canadian Magazine Industry News
20 June 2013,     TORONTO
Zoomer goes full speed with Everything Zoomer site
After months in beta, Zoomer is officially parading the launch of everythingzoomer.com, its new "super site" that aims to be a comprehensive resource for the brand's 45-plus target audience.

"Our intention - and my prediction - is that everythingzoomer.com will quickly become the default page for baby boomers," said Moses Znaimer, founder of ZoomerMedia, in a release. The site launched softly in January and has been in testing mode.

A screenshot from everythingzoomer.com
A screenshot from everythingzoomer.com

The previous zoomermag.com, an online portal for the print magazine, now leads to everythingzoomer.com. The new site features curated content along with interactive services and social networking.

Editor-in-chief Suzanne Boyd touts Everything Zoomer as "one-stop shopping" for the 45-plus readership. "There's a huge appetite for this kind of resource regardless of age," she said.

Citing PMB Spring 2013 data, company literature says a quarter of adults over the age of 45 (3.7 million) made an online purchase in the past 12 months for a total of $1.5 billion in sales, over $500 million more than the 25-44 age bracket. As well, adults 45-plus lead in other key digital engagement categories, with 63% (9.5 million) owning a cellphone or smartphone, and 12% (1.8 million) owning a tablet or e-reader.

Developed by a team led by Boyd and ZoomerMedia vice-president of digital McLean Greaves, Everything Zoomer is an amalgamated hub for the brand's other digital properties, like social networks ZoomerConnect and Zoomer Dating. As with ZoomerMag, all existing traffic will be redirected. The site features fonts chosen for high readability, responsive design for full mobile functionality, enriched video content, and a Craigslist-like classified section.

Content includes trending news, analysis, opinions and advice. Editorial will sometimes overlap with the printed magazine but also features exclusive content, like new blogs "Advice" by life coach Collette Baron-Reid, "Fashion and Style" by Zoomer fashion director Derick Chetty, "Fiction" by deputy editor and best-selling author Kim Izzo, and "Money" by personal finance expert Gordon Pape.

According to the 2013 media kit, advertising options include display ads for $30 (all figures are net cost per thousand impressions), advertorial articles up to 700 words for $50 (Zoomer handles design and production, advertisers provide copy and images), and various packages for sponsorships and e-newsletter placements.
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