Canadian Magazine Industry News
10 September 2015,     VANCOUVER, BC
Western Living gets a brand new look
Western Living has undergone a redesign. The publication has been a staple in the luxury lifestyle and design market for over 44 years, and has chosen its September issue to unveil the new look, which includes a new 9-inch wide format and a new logo.

 L to R: The new layout, the old layout. Art director : Paul Roelofs

“Once we’d experimented with our new larger format for the design of our pages, we knew it was time for a fresh new look for our logo as well,” editor-in-chief Anicka Quin, said. “For 20 years, our logo has stood the test of time, but this month we’re taking the leap with a modern moniker—still Western Living, celebrating the best of the West, but now as modern as the people reflected in our pages.”

The September issue will be 148 pages—the biggest of the year—and will feature the Designer of the Year awards, celebrating the top designers from B.C., Alberta and the Prairies.

“We spent the past year listening to our audience,” Western Living publisher Tom Gierasimczuk, said. “This redesign and investment is about being convenient for Western Canadians—by doubling down on all our platforms. The print version is more luxurious and readable and the website is responsive and powered by a daily newsroom that delivers the best homes, décor, design, food and travel news in the West.”

In addition to the physical changes of the print magazine, the Western Living Daily newsletters will be increased to three per week. The brand will also invest in more events including industry awards and consumer facing retail pop-ups.

The company has also added a custom content studio and an event division.

In May Yellow Pages Homes Limited purchased Western Living, from TC Transcontinental’s Western Media Group division.

See the September issue online here.

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