Canadian Publishing Industry News
3 February 2020, MONTREAL
Transcontinental Could Be Hurt With Opt In Distribution
Transcontinental delivers more than 100 local news weeklies across Quebec along with the flyers, prompting concern from media outlets over higher distribution costs should the service collapse. The flyers, dubbed Publisac, contributed about $130 million to Transcontinental — about five per cent of total revenue .Francois Olivier CEO of Transcontinental said a recommendation by the municipality's environmental
committee to distribute the discount flyers only to residents who opt in fails to take into account Quebec consumers' needs and hands a flyer monopoly to Canada Post. Transcontinental distributes flyers to about 800,000 homes on in Montreal, generating 20,800 tonnes of printed material annually, according to committee.
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