Canadian Magazine Industry News
28 March 2016,     MONTREAL
TC Media's content service launches Style supplement for men
TC Media Business Solutions Group’s content services department is introducing a new supplement—Style, which will be inserted in the Les Affaires newspaper.


 

“We are very pleased to be bringing out this new supplement in an innovative format and with content that our readers will love,” Sylvain Bédard, VP Business Solutions at TC Media, and publisher of Les Affaires Group, said. “Our Content Services department has teamed up with Lise Paul-Hus, Designated Publisher of Style, to offer advertisers a new top-end product that will delight our select community of 477,000 readers a week.”

Style will be published five times a year, with themes covering all of the latest trends. The upscale publication’s first issue (released March 18) covered fashion, beauty care and the home.

“I am delighted to be part of the launch of the new Style supplement for Les Affaires because it allows us to showcase the latest trends and developments to business people and influencers who are very knowledgeable in what they buy, but also very busy,” Lise Paul-Hus, the Style supplement’s designated publisher, said. “Our target audience is mainly men aged 34-54, but also business women who play an active role in the couple’s purchase decisions. We’ll be offering them a distinctive selection within a range of categories that will interest them, namely technology, travel, wines and spirits, fashion and home decor.”

TC Media’s content services department of the business solutions group launched in September 2015 and specializes in content and delivery strategies.
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