Canadian Magazine Industry News
22 August 2012,     TORONTO
Rotman cover redesigned, magazine expands into U.S.
 
Rotman magazine, the official publication of the Rotman School of Management (University of Toronto), is expanding its newsstand presence with a new face.

The three-times-a-year magazine will be expanding into the U.S., with newsstand circulation at 7,000 and a cover price of $16.95. Previously Rotman had "very limited" newsstand circulation in Canada through Magazines Canada and a private distributor in the U.K.

Rotman enlisted K9 Design in Toronto for its first-ever commercial newsstand cover.

“As we begin to expand our reach on global newsstands, we needed a more commercial version of our cover for this version of Rotman magazine. K9 has created a bold cover that will enable us to stand proud on newsstands beside our aspirational peers, including Harvard Business Review, strategy+business and Fast Company,” said Karen Christensen, executive director, Strategic Communication and editor-in-chief of Rotman magazine.

The publication has also enlisted Scott Bullock from coverssell.com (and Masthead's blogs) as director of newsstand launch. Bullock noted, “This new look will help propel us to an aggressive re-launch through the wholesale supply channel, in both Canada and key U.S. markets, later in the year. The new look and feel is bold, business-like, and smart. The magazine will be priced to compete head-to-head against the Harvard Business Review.”

K9 notes the newly designed cover (the inside of the magazine remains the same) will launch in the fall in university and specialty bookstores. The "big launch" will hit Canadian newsstands in airports and Chapters/Indigo stores from coast to coast for the winter edition in December.
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