[This story has been updated.]
Rogers Media announced today that Chatelaine.com
have adopted "responsive design" technology to detect screen specifications and adjust look and layout accordingly. Optimal viewing will be automatic for smartphones, tablets, laptops and desktops.
Ryan Trotman, senior director and publisher of Rogers Digital Media, said responsive design offers new opportunities to advertising clients.
A screenshot of Chatelaine.com as viewed on a desktop
"We're introducing responsive full-page interstitials, which allow advertisers to reach our audiences with the same type of engaging ads as in our print magazines and our apps," Trotman said in a release. Full-page creative can now be used across platforms and advertisers can extend buys to the web.
Chatelaine and FLARE are the first Rogers Media consumer publishing properties to use the tech and others including Canadian Business are in queue, according to company info.