Canadian Magazine Industry News
17 September 2013,     TORONTO
PMB and NADbank may merge
The Print Measurement Bureau (PMB) and NADbank are looking to collaborate on a "Print & Digital Study" that will combine their respective studies into one resource.

Discussions began in June. "Both boards have agreed and it is now subject to membership approval by both organizations," said PMB president Steve Ferley. TNS, the research supplier to both organizations, proposed the idea.

Legwork on the new print and digital media measurement would begin next year with the first study released in 2015. Ferley said the pooling of resources, if approved by members, would mean considerable savings without sacrificing quality of research.

Since 1973, PMB collects and provides data for the national magazine industry while NADbank, launched 1984, focuses on the Canadian newspaper industry. The proposed partnership would likely result in amalgamation, Ferley said.

Story Tools
Most Recent News Comment
John G says:
Congrats Jon. I guess you'll get lots of jokes about "winging it" now, probably already. Never thoug...
Most Recent Blog Comment
nick says:
Nice post,I brought android tv box on https://www.dd4.com last month,it's cheap and useful....
Blogs
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports