Canadian Magazine Industry News
8 March 2010,     MONTRÉAL
Plaisirs santé partners with
Reader’s Digest site Plaisirssanté.ca has partnered with to provide the French Health and Fitness section of the portal. The plan to launch the partnership was fast-tracked following the success of Best Health’s collaboration with Sympatico which launched last September, says Reader’s Digest  vice-president, digital media and strategic partnerships for Canada and Latin America Yann Paquet. “The readers and advertisers were asking for it,” he says. “All the conditions were there to make it a success.” partnering with partnering with

Plaisirs santé is the French edition of Best Health and features content for women aged 25 to 50 on attaining and creating a healthy lifestyle, says Paquet. In its first month on, drew over 300,000 visitors and 1.5 million page views.

Paquet says Reader’s Digest is thinking of launching the French fitness site, in print but is not sure on the timeline. In addition to its online site, Plaisirs santé can be found in Sélection.

— Val Maloney
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