Canadian Magazine Industry News
3 October 2012,     OTTAWA
New 'alternative perspective' arts and culture magazine launching in Ottawa
A new Ottawa-based arts and culture magazine is launching in print and online.

Herd Magazine will cover arts in Canada's Capital city from "an alternative perspective — from art, to music, to fashion, to food, to slam poetry, to graffiti, you name it," noted co-founder and editor Stephanie Vicente.


The magazine's media kit states: "Herd Magazine aims to stimulate the young adults of our city with bold words and intrepid visuals. Content is developed to reflect and endorse the capital's creative professionals."

The magazine contains content from freelance writers but is "hoping to expand enough in the next year that we can bring aboard staff writers including food, fine arts and music editors," she added.

Herd has advertising support, Vincente said, but noted the focus moving forward will be on subscriptions. While the publication is free for individuals — the magazine will initially be distributed within the Ottawa area with a "test run" of 2,000 copies in pubs, restaurants, and the like — there will be subscriptions for businesses available (to carry the magazine in their venue), although no price has been set.

The quarterly print product is 8x8 inches and approximately 80 pages according to the media kit. Additional content will be available on the magazine's website. Herd will also be available online in PDF format.
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