The Canadian magazine industry "fashioned" a comeback in 2011, as shown in Masthead’s newest ranking of Canada’s Top 50 Magazines by revenue for 2011.
Rogers' fashion title Flare
posted the biggest revenue gain from 2010 at 19.5%. TC Media's Elle Quebec
and Elle Canada
also sewed up a great year with gains of 14.6% and 13.2% respectively, and Rogers' LouLou's
French-language publication grew in revenue by 12%.
retained its throne as the queen of Canadian magazines last year (as it did the year before), though posting a slight decline in overall estimated revenue.
The perennial giants including Canadian Living
held strong, retaining their #2 and #3 positions on the list with only small revenue losses from the previous year.
We have some titles in this most recent Top 50 that weren't there the year before — namely Canadian Family
, Outdoor Canada
and Plaisirs de vivre
. Familiar titles dropping from the Top 50 include Cineplex
magazine and Harrowsmith Country Life
, the latter which seems to have mysteriously vanished from the planet.
Total revenue for the Top 50 in 2011 amounts to $566,273,742 compared to $608,002,057 in 2010 — so yes, there's a 6.9% overall drop, but perhaps not as dramatic a drop as some might have anticipated. The numbers don't include digital sales.
To download the complete 2011 report in PDF form, click here
Masthead’s Top 50 Magazines is sponsored by the Audit Bureau of Circulations