Canadian Magazine Industry News
18 March 2014,     TORONTO
Making native ads and sponsored content work: Video
Magazines Canada has shared the full video for its webinar, How to Make Native Ads and Sponsored Content Work For You.

The talk features insights from Andrew Williams of Venture Publishing, Canada Wide Media's Tom Gierasimczuk and Ken Hunt of St. Joseph Media, and is moderated by Kim Pittaway.



The seminar covers:
  • The definitions and differences of native ads and sponsored content
  • How is it being done?
  • Existing guidelines
  • What you need to know when dealing with advertisers
  • The importance of transparency
  • Implications and limitations
  • Best practices
On March 26 the trade association hosts "What Magazine Media Can Do For You: Four Case Studies" with representatives from St. Joseph Media, Saltscapes magazine, Rogers and Canada Wide Media. Register online here.
Story Tools
Most Recent News Comment
Jeff Shearer, says:
No, the morons are the media owners who run "sponsored content" for $ and don't understand that it w...
Most Recent Blog Comment
Jim A. says:
I also purchased an Android tv box just a short while ago, with the intent of cancelling or, at the ...
Blogs
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports
Upcoming Industry Events