Canadian Publishing Industry News
3 October 2020,    
Facebook penalizes publishers, new research reveals
A new study, Facebook’s Penalization Algorithm Revealed: How Facebook Secretly Penalizes Publishersreveals that publishers are routinely being penalized for posting at the “wrong” frequency. And most publishers are completely unaware.

The research analysis was carried out by data scientists at Echobox, an AI-powered social publishing platform, in August 2020 and is based on more than 250,000 unique Facebook posts. The report found that Facebook algorithms, whether directly or as an indirect consequence, penalize publishers for posting either too frequently or too infrequently. Main findings include:

·       Facebook penalizes many leading content publishers for posting at what it considers to be the wrong frequency 

·       Huge swathes of content, including those from leading news, fashion, lifestyle and sports brands may never make the news feed as a result 

·       Any company that publishes regularly on Facebook could be missing out on valuable reach and traffic that can have a significant cumulative impact 

·       Penalizations are unique to each publisher 

The full report can be downloaded here.

Story Tools
Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Marty Seto says:
Help Spread the word for Orange Shirt Day on September 30 too....
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports